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Client File · December 3, 2014

Help Net

The chain’s new positioning and visual viewpoint

Help Net

Help Net is a top drugstore chain in Romania and the reputation leader in the category, with over 150 outlets in urban areas—which grew organically over the past two decades as one of the few top women-led businesses in Romania.

Our mandate was for rebranding—specifically for revisiting the positioning and refreshing the visual identity, streamlining the multiple brand manifestations and brand alignment, all geared for the 15th anniversary of the company.

Career · Bucharest

Pre-press Designer

Bucharest Office

Needed: Experienced Pre-press Designer with
a passion for style

The job:
—be part of a cool, high profile team of brand strategy & design professionals;
—prepare and organize files for press and distribution;
—apply ID design concepts to various manifestations;
—ensure the best possible options for production are met;
—explain that trapping is not a hunting term.

Career · Bucharest

Junior ID and Digital Designer

Bucharest Office

Needed: ID and Digital Designer with a passion
for technology

The job:
—be part of a cool, high profile team of brand strategy & design professionals;
—imagine design-based solutions to business opportunities;
—apply ID design concepts to various digital manifestations;
—explore the opportunities in new technologies;
—be smart enough not to bad-mouth Apple when Kit is in the room.

Career · Bucharest

Junior ID and Packaging Designer

Bucharest Office

Needed: ID and Packaging Designer with a passion
for excellence and style

The job:
—be part of a cool, high profile team of brand strategy & design professionals;
—imagine design-based solutions to business opportunities;
—apply ID design concepts to various brand manifestations;
—be patient with Cristian Petre's inclination to stockpile hundreds of pieces of packaging around the office.

Client File · October 21, 2014

Secom

The harmonious and nature-bound brand

Brandient creates Indygen for the smartly connected generation


One of the most dynamic healthcare players on the Romanian naturopathic market, SECOM was confronted with the necessity to align its new vision to the corporate DNA, products portfolio, and consumer behavior. The new business context called for the reevaluation of Secom’s value chain. The increasingly demanding health-conscious consumer target prompted Secom to refine its selection of internationally acclaimed natural products – including dietary supplements and natural cosmetics – as well as revamp its consultancy services through integrative medicine centers and specialized retailing spots.

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