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Press Release · Bucharest/Singapore, September 4, 2014

Bitdefender Brand Reboot

The avatar's new visual stance


Bitdefender's avatar

Four years after the global rebranding, the Bitdefender brand identity has undertaken an enhancement of its symbolic Dacian Wolf visual metaphor.

The reinterpretation of the Bitdefender Dacian avatar in a new stance is expressing more accurately the competitive advantage of the business, the true differentiation of Bitdefender—that is, the intelligence of its engineers, their imagination, their minds—hence the brightness and magic of the new design. The new, luminous Dacian Wolf brand avatar, powered by "engineered intuition" and created to guard against all dangers hidden in the arcane intricacies of the digital realm, is now closer to Bitdefender’s customers. 

announcement · Bucharest/Singapore, August 28, 2014

Ciprian Badalan promoted to Design Director at Brandient

He is the youngest designer so far to take this position


Ciprian and a small part of his miniature car collection.

We are glad to announce that Ciprian Badalan has been promoted to Design Director, after six years within the company.

Ciprian enjoyed an early passion for design, followed through with an art education degree and cut his teeth in advertising as Art Director—before joining Brandient as Designer in 2008. Ever since, he has contributed to many international award-winning identity projects like Bitfdefender, Solaris, Indygen—just to name a few.

Accolade · Bucharest, July 2, 2014

Brandient's work included in new book "Graphic Design x 100"

The book by Braun Publishing (Switzerland) features Indygen identity


Graphic Design x 100, published by the Swiss Braun Publishing AG

Brandient’s visual identity for Indygen is among the design projects published in “Graphic Design x 100”, a book presenting in 100 examples the worldwide spectrum of graphic design in the second decade of the 21st century.
The choice comprises both well-known design houses (we are proud to be featured just after Milton Glaser’s studio) and “indie” design studios.


Career · Bucharest

Internship — Brand Strategy (paid)

Bucharest Office

Alexandra, Brandient's first-ever intern, talking about the internship experience.

Needed: Intern in Brand Strategy.
We're recruiting talented minds.

You might be a match if:

  • You have a degree from a top ranking university worldwide—Master’s degree would be a plus—but didn’t yet get much chance to put it to work;
  • You are fluent in English and Romanian, and ideally another language as well (Mandarin is still cool);
  • You aspire to work on innovative projects across diverse industries, enjoy traveling and are conversant with modern social technology whilst also loving to engage with real people;
  • You find pleasure in directing your talent, knowledge and energy towards building a better relationship between businesses, products and people—which is another name for branding.

Accolade · Bucharest, May 22, 2014

Indygen's identity nominated for the German Design Award 2015

Brandient's work for Indygen among the picks for the design excellence competition

Brandient Indygen German Design Awards

German Design Award 2015

The unconventionally-shaped Indygen was chosen through a rigorous nomination process, carried out by prominent brand and communication experts. This is the second nomination Brandient receives from The German Design Council – the first one, in 2012, recognized Bitdefender's rebranding.


Article · Bucharest, April 16, 2014

Wally Olins: a tribute from the Eastern front

Paying our last respect to the genial brand genius
—By Aneta Bogdan

Wally Olins Brandient Tribute

Wally Olins CBE, 1930–2014.

Along with Wally Olins, an era in branding is gone — a golden era, when brands had guts, vision, authenticity and loyal fans. However, he left us with all his learning and the blueprint for the future. It’s not for nothing that his last book is titled “Brand New: The Shape of Brands to Come”.



"Branding on the Eastern front" for iPad

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Branding on the Eastern front

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