We deliver innovative branding solutions for
the emergent entrepreneurs and companies

Client File · June 10, 2016

Cafea Fortuna

Packaging design revitalization

Cafea Fortuna

From its beginnings as a small family business in 1996, Cafea Fortuna has risen to be one of the top players on the Romanian coffee market. As a local business with limited resources, it remarkably succeeded to build a very loyal and mature consumers base, at par with global brands present on the market – but unlike the global players, it had barely employed advertising and collateral promotional activities, with only minor tweaks of its package design for almost 20 years. Facing an increasingly competitive market, and willing to expand its target to younger consumers, the new leadership generation — the founder's son — appointed Brandient for an identity and packaging design revitalization of their eponymous brand.

Press Release · Bucharest, June 1, 2016

Brio®, a transformative project for a transformative society

Brandient created Brio® — a pioneer brand on the Romanian educational services market

Brandient designed the identity of Brio®

Brio® is the first national platform that evaluates the performance stage of Romanian students through standardized testing, and it launched today, on Children’s Day, with a declared intention of generating relevant change in the Romanian education system — for parents and children, as well as for school principals and teachers. The project’s founder and Chief Scientist is Dragos Iliescu, PhD, the most renowned Romanian personality in the field of psychological testing and organisational psychology, President of the International Test Commission — with a significant contribution from his mentor and Brio® co-founder Professor Emeritus Thomas Oakland (1939-2015), widely known as one of the fathers of standardized testing.

Client File · May 30, 2016

Brio

Accelerating the Performance in Education

Brio

Brio®, The Standard Testing System for Accelerating the Performance in Education, is the new standardized testing system exclusively designed for the Romanian market, developed to become the best national standard in testing and improving the performance and level of training for pupils from grades I to XII.

The rigorous product is designed to be highly accessible, with online deployment via www.brio.ro. A great scientific team ensures the quality of the system — the founder and main shareholder is Dragos Iliescu, PhD, an eminent educational psychologist, with contribution from the co-founder Thomas Oakland, the late professor considered worldwide as one of the Founding Fathers of standardized testing.

Brandient became a partner in charge with the brand creation for this high stake education project, a real game changer for the Romanian transformative society.

Books

cover

Branding on the Eastern front

Continue reading 

Books

cover

Brandient 101

Continue reading 

Subscribe

Subscribe to receive Brandient Newsletter and/or Press Releases via email.