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Client File · September 26, 2016

Indie Brands

A breath of fresh air for designers

Indie Brands

Over the past 15 years, the typical client commissioning Brandient’s services of consultancy and design was a rather large and powerful company, be it entrepreneurial or established, local or multinationals.

However, during the recent social and economic transformations at the level of people’s lives, businesses, and societies at large, we could not miss the ascent of smaller, local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses ‘indie brands’. At first sight, the trend might seem disruptive, but we strongly believe that indie brands actually complement the offerings of big, established brands. We admire the creativity, passion, courage and the fresh vision of doing business of these (usually) young local entrepreneurs, as well as their power to reshape the local economies.

Over the past few years, Brandient has provided some of these extraordinary initiatives with branding & design services to support them in their challenging journey. It has been a thrilling and rewarding experience to work with the entrepreneurs behind them, and a refreshing opportunity for Brandient’s designers to enjoy the larger creative freedom allowed by such brands.

Client File · September 22, 2016

Banca Transilvania

A bold design for the most powerful Romanian bank

“Banca

Banca Transilvania is the leading Romanian bank founded with private capital. Established in 1994 by a small team in the city of Cluj (in the heart of Transylvania), the bank kept on growing by expanding nationally and becoming the bank of choice for the enterprising people. After a great business year in 2015, and preparing for future developments, the refreshment of the brand was deemed relevant both for the organisation and the external stakeholders. Whilst aiming to fix issues of visibility, modernisation and consistency along all brand manifestations, the 2016 rebranding set out to better signalize the new stage and status of the brand.

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