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announcement · Bucharest/Singapore, August 28, 2014

Ciprian Badalan promoted to Design Director at Brandient

He is the youngest designer so far to take this position


Ciprian and a small part of his miniature car collection.

We are glad to announce that Ciprian Badalan has been promoted to Design Director, after six years within the company.

Ciprian enjoyed an early passion for design, followed through with an art education degree and cut his teeth in advertising as Art Director—before joining Brandient as Designer in 2008. Ever since, he has contributed to many international award-winning identity projects like Bitfdefender, Solaris, Indygen—just to name a few.

Accolade · Bucharest, July 2, 2014

Brandient's work included in new book "Graphic Design x 100"

The book by Braun Publishing (Switzerland) features Indygen identity


Graphic Design x 100, published by the Swiss Braun Publishing AG

Brandient’s visual identity for Indygen is among the design projects published in “Graphic Design x 100”, a book presenting in 100 examples the worldwide spectrum of graphic design in the second decade of the 21st century.
The choice comprises both well-known design houses (we are proud to be featured just after Milton Glaser’s studio) and “indie” design studios.


Career · Bucharest

Internship — Brand Strategy (paid)

Bucharest Office

Alexandra, Brandient's first-ever intern, talking about the internship experience.

Needed: Intern in Brand Strategy.
We're recruiting talented minds.

You might be a match if:

  • You have a degree from a top ranking university worldwide—Master’s degree would be a plus—but didn’t yet get much chance to put it to work;
  • You are fluent in English and Romanian, and ideally another language as well (Mandarin is still cool);
  • You aspire to work on innovative projects across diverse industries, enjoy traveling and are conversant with modern social technology whilst also loving to engage with real people;
  • You find pleasure in directing your talent, knowledge and energy towards building a better relationship between businesses, products and people—which is another name for branding.

Accolade · Bucharest, May 22, 2014

Indygen's identity nominated for the German Design Award 2015

Brandient's work for Indygen among the picks for the design excellence competition

Brandient Indygen German Design Awards

German Design Award 2015

The unconventionally-shaped Indygen was chosen through a rigorous nomination process, carried out by prominent brand and communication experts. This is the second nomination Brandient receives from The German Design Council – the first one, in 2012, recognized Bitdefender's rebranding.


Article · Bucharest, April 16, 2014

Wally Olins: a tribute from the Eastern front

Paying our last respect to the genial brand genius
—By Aneta Bogdan

Wally Olins Brandient Tribute

Wally Olins CBE, 1930–2014.

Along with Wally Olins, an era in branding is gone — a golden era, when brands had guts, vision, authenticity and loyal fans. However, he left us with all his learning and the blueprint for the future. It’s not for nothing that his last book is titled “Brand New: The Shape of Brands to Come”.

Accolade · Bucharest, February 17, 2014

Brandient wins two Silver Graphis Awards

Übernuts and Lawyer's House Wine identities are among the picks of the highly regarded global design publication

Graphis, the influential publisher of design excellence, awarded Brandient with two Silvers in their much renowned competition Design Annual — the 2014 edition.

Accolade · Bucharest, February 7, 2014

Indygen selected as one of 2013's best identities

The case earns a spot in Brand New's Best Reviewed List

The Best and Worst Identities of 2013, Part 1: The Best Reviewed

Indygen ranked at #7 among the best 12 identities of 2013, as judged by Armin Vit's Brand New.

The end of 2013 has brought us a position on the A-list ranking of the year's best identities — Brand New's Best Reviewed 2013. Indygen, the telecom digital service whose identity we created in 2013, was among Armin Vit's picks for its celebratory post.

“In the name, logo, typography, and mascot, Indygen was able to capture a genuine rawness perfect for SIM-card-loving young Southeastern Europeans.”

—Armin Vit

Book Bucharest· 

"Branding on the Eastern front" for iPad

BFE app based on Aneta Bogdan's business best-seller

Aneta Bogdan—Branding on the Eastern front—the iPad Edition. Aneta Bogdan—Branding pe frontul de Est—Editia pentru iPad.

Click on the image to download the iPad edition of “Branding pe frontul de Est” from the App Store.

Click pe imagine ca sa downloadezi “Branding pe frontul de Est”, editia pentru iPad, de pe App Store.

The iPad app version of "Branding on the Eastern front" by Brandient’s Managing Partner, Aneta Bogdan, the most reputed and influent name in Romanian branding industry. Download on the App Sore. In Romanian.



"Branding on the Eastern front" for iPad

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Branding on the Eastern front

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