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Accolade · Bucharest/Singapore, February 3, 2016

Badster is featured in the online gallery of Creative Quarterly no. 40

The international magazine gathers the best of works in art and design


Badster's identity was included in the 40th issue of Creative Quarterly

The international magazine Creative Quarterly has selected Badster as a runner-up in the competition for its 40th issue. Badster is now published in the issue’s online gallery, amongst other impressive works in graphic design, illustration, fine art, photography and advertising.

Career · Bucharest

Senior Brand Strategist

Bucharest Office

Wanted: Senior Brand Strategist with proven experience in marketing, branding consultancy, strategic planning or management consulting environments.

The job
  • Shadowing Aneta in brand strategy and consultancy challenges;
  • Thrive in a high-profile team of brand strategy and design specialists;
  • Elaborate extensive brand strategy reports;
  • Inspire clients and designers;
  • Meet and work with leading entrepreneurs and CEOs;
  • Be more of an analysis powerhouse and less of a unique and delicate snowflake;
  • Represent and maintain the integrity of Brandient’s standards and core values throughout the jobs.
The candidate
  • A champion of intangible knowledge — assertive and persuasive;
  • Proven experience in marketing, branding consultancy, strategic planning or management consulting environments;
  • Good academic credentials;
  • A Master’s degree in business or communication is a plus, but not a prerequisite;
  • Excellent writing and presentation skills;
  • Strongly analytical mind able to bring order to complexity;
  • Able to diagnose complex business situations and determine the best future scenario.
Please include, along with your CV, a short response in English (300–500 words) to each of the following questions:
1. How do you think business models would have to adapt to the post-crisis, social technology driven "new normal"? Particularly, is there a business model that you find inspiring?
2. Do you think positioning is still a valid tool for brand strategy, nowadays?

 

Career · Bucharest

Account Director

Bucharest Office

Wanted: Account Director — an experienced master of handling projects and client relationship.

The job
  • Lead projects from start to finish, planning and supervising all engagements, timelines and deliverables;
  • Act as a liaison between clients and the internal project team, to deliver strategy, design and implementation in line with the project objectives;
  • Manage financial aspects of a project (from budget drafting & forecasts, to project budget monitoring, to invoicing procedures);
  • Establish goals, assign tasks and hold contributors (internal and external) accountable;
  • Push forward complex projects and mitigate various issues on the road;
  • Improve internal communication systems and develop process protocols based on our frameworks;
  • Represent and maintain the integrity of Brandient’s standards and core values throughout the jobs.
The candidate
  • Minimum 5 years experience in handling projects, teams and customer relationship, preferably in advertising, market research or consulting environments;
  • Good academic credentials;
  • A Bachelor’s degree; a Master’s degree in business or communication is a plus, but not a prerequisite;
  • Impeccable presentation, oral and written communication skills, proven English proficiency;
  • Ability to handle multiple projects and tasks simultaneously;
  • Ability and desire to maintain a professional appearance and demeanor;
  • Believe in the greater good value of design, and want to be a part of changing the world by design.
Please include, along with your CV, a short response in English (300-500 words) to the following question: “What are the main challenges, opportunities, difficulties and rewards in the everyday work of a client service professional? Take into account the specifics of the Romanian market and client environment, and the interesting times we live in.”

 

Client File · January 6, 2016

Badster

The challenger spirit of packaging design


Brandient created Badster's identity and packaging design

An Eastern European beverage distribution group decided to launch a new energy drink brand, building on their extensive knowledge of the market. In order to challenge the stiff competition, the brand must literally burst with energy, and it must impress a very young, mostly male target, always looking for a feeling of “unreasonable freedom” — all these using only the restrictive real estate of a 250ml aluminium can. If you enjoy the view, things click into place forever — if you don’t, you are probably of not much interest to the brand. This makes the can a pretty cool segmentation instrument.

Accolade · Bucharest/Singapore, December 15, 2015

'Team Romania' logo featured in BranD, the design magazine from Hong Kong

BranD’s 22nd issue explores the use of patterns in design


The 'Team Romania' identity was included in the 22nd issue of BranD, the design magazine from Hong Kong.

BranD — a prominent international magazine on multidisciplinary communication design, published in Hong Kong — features the 'Team Romania' logo, created by Brandient for the Romanian Olympic and Sports Committee (COSR), in its issue no. 22. The issue, titled ‘No more rules’, is focused on design works that make use of patterns — these classic visual elements that nevertheless "explore the limits of design" and "never restrain creativity, freedom or innovation", according to Nicole Lo, BranD Executive Editor-in-Chief. We were invited to submit the 'Team Romania' logo as part of the chapter dedicated to geometrical patterns.

note · Bucharest/Singapore, November 24, 2015

Brandient attended the Red Dot Gala & Designers’ Night in Berlin

A memorable event, with a first-time award for us

Brandient at Red Dot Gala

Brandient at the Red Dot Gala

The evening of Friday, 6th of November 2015, was a very exciting moment for Brandient. Our design team attended the Red Dot Gala & Designers’ Night in Berlin, two special events dedicated to this year’s Red Dot Awards winners.

Press Release · Bucharest/Singapore, October 5, 2015

Brandient inducted into the worldwide Hall of Fame

REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies


Brandient included in REBRAND™ Hall of Fame 2015

REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of Fame for brand consultancies. Brandient is honored with the induction into this prestigious circle, alongside bigger and older global players like Interbrand, Landor, Brand Union, Lippincott, MetaDesign, Future Brand or Siegel+Gale.

Accolade · Bucharest/Singapore, October 5, 2015

Brandient inducted into the worldwide Hall of Fame

REBRAND™ Hall of Fame institutes the highest recognition for brand consultancies


Brandient included in REBRAND™ Hall of Fame 2015

REBRAND™, the world's leading platform for recognition of brand transformation and expertise, has initiated the global Hall of Fame for brand consultancies. Brandient is honored with the induction into this prestigious circle, alongside bigger and older global players like Interbrand, Landor, Brand Union, Lippincott, MetaDesign, Future Brand or Siegel+Gale.

note · Bucharest, September 28, 2015

Brandient featured on Biz magazine cover

How to cover a cover through yet another cover

Biz Cover

Cover design by Brandient. Photos by Ionut Macri.

Step 1: Brandient creates original typography design for Biz Magazine’s cover dedicated to Singapore.
Step 2: Brandient wins a coveted Red Dot Design Award for the job.
Step 3: Biz Magazine wants a cover story on the award.
Step 4: Brandient designs yet another cover to cover the cover.

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