The inception of 'Brand Innovation’ concept—using brands as disruption instruments—a high wattage talk with Aneta Bogdan, Managing Partner Brandient, the first Romanian professional awarded as Fellow of The Chartered Institute of Marketing (FCIM).

Our Creative Director Cristian ‘Kit’ Paul contributed the foreword to the Chinese book Store Brand Image Design, which presents a series of outstanding design concepts for retail brands, including Brandient work for DOMO and Dedeman.

David Airey is a global design entrepreneur and an exponent of the new wave of designers that managed to rise and find new ways of expression with the help of the online tools. In his new book Work for Money, Design for Love, David Airey advocates for entrepreneurship and offers guidance to those tempted by it.

In 2012, Domeniul Coroanei Segarcea decided to group some of the best blends of the vineyard in a collection with a strong character, that would match and reflect six fundamental human values: Honor, Gratitude, Devotion, Hope, Honesty and Respect. The name Minima Moralia—borrowed from the philosophers’ realm—brings the six values together.

Well known design journalist Michael Evamy released his fourth book, this time focusing on outstanding logotypes, monograms and other text-based corporate marks. Seven of our projects joined the reference collection of type-based logos.

Pangram S.A., a leading player on the pasta & snacks market in Romania, decided to enter the packaged nuts & seeds category and needed a new brand for that purpose.