— Guest reception & hospitality, office administration, assisting the Managing Partner;
— Proactive, dilligent and reliable, with good communication abilities;
— Computer literate, English speaking;
— For Manager position, experience and references from previous similar positions required.

Brandient is announcing that Ciprian Badalan has been promoted to Senior Designer, after four years with the company.

The Romanian edition of Foreign Policy, the global magazine of economics, politics and ideas, has ranked Aneta Bogdan, Cristian ‘Kit’ Paul and Mihai Bogdan, the founding partners of Brandient, among the TOP 100 Romanians that can move things on by their ideas and example, in the Jan/Feb issue of the magazine.

Brandient finalized the rebranding process for one of the biggest electronics, home appliances and IT distributors in Romania, which also included the renaming of Asesoft Distribution into Network One Distribution (NOD). The stake of the new identity had to take into consideration the whole South-Eastern Europe, not only the local market: Network One Distribution has already launched its business on the Moldavian market and this year is planning to expand in Bulgaria and Hungary.

Brandient is announcing that Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge with brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors.

When joining Brandient, Mihaela brought in a wealth of experience from the advertising battlefield, having worked as Client Service Director within large agencies like DDB, Mercury 360 and GMP for more than 13 years, when she was involved with leading local and multinational projects and clients like Unilever, Coca Cola, Henkel, SAB Miller, Nestle, P&G, L’Oreal, Peugeot, eMag, etc.

Humankind is playing many games these days, and not all of them are funny. However, the hard power is giving more way to the soft power, and smart people are employing good design to that respect, while branding remains primarily a community-building, happiness-searching tool.

Keeping that in mind, let's have a better try at a Happy New Year in 2012!

This summer we received an email from the Hong KongKong's Package and Design Magazine with an invitation to guest star one of their future editions. The Chief Editor, Mr. Huang Li learned about Brandient from Mr. Jean Jacques Evrard, President of Pentawards, who kindly recommended our work be reviewed by the Chinese periodical.

The choice to open our Asian office in Singapore is backed up by the infrastructure and the social environment that encourages and strengthens a productive ground for the creative industries. It would be hard not to notice how the city-state is shaping fast into the creative hub of the East. This article is a first thank you note for our second home, overseas.

Palas Iasi, the leading real estate project in the northeast of Romania, commissioned Brandient to design the appropiate visual expressions and graphic platform.

The project, envisioned by the owner Iulian Dascalu, is implemented by Iulius Group, the largest developer and operator of malls and commercial centers in Romania and one of the premier real estate developers in Eastern Europe. Palas Iasi project is one of a kind in Romania—a grand private investment exceeding 260 million Euros, that will create more than 4000 permanent new jobs around a city-in-the-city approach comprising residential, commercial, entertainment and business developments.

— Graphic design education and credentials;
— Minimum 8 years experience in brand/identity design and/or advertising agencies;
— Capable to devise strategic design solutions, to lead people and projects and to run convincing presentations for demanding clients;
— Exposure to complex and/or international projects is a plus;
— Relevant portfolio required.

Will have the opportunity to conduct landmark projects in branding and design that will be around and visible for many years to come.

Relogo—Re-designing the Brand is edited by by Sandu Publishing 三度出版有限公司.

Smartree and Domo logos that stand for the revamping of the brands’ image appeared in the book’s Similar Difference section.

Brandient’s work for Europharm, Patria Credit and Savana is featured in the Overturn section of the book depicting sucessful rebranding examples.

While communities play an important part in branding and social media is making its way to media plans and creative strategies, we were curious how do global branding companies themselves fit in the landscape provided by Facebook and Twitter. We dove into the social arena taking into consideration the B2B serious face of our industry and we found some surprising, albeit not categorical information.

Basically, we listed the top-of-mind global (i.e. with at least two worldwide offices) branding & design companies and looked at the numbers of their Facebook fans and Twitter followers. To keep it apples with apples, we stick to branding & graphic design and did not include industrial design and neither web/digital services companies. The figures shown on the two graphs are valid for Nov 21, 2011.

Superbrands annual research conducted by Nielsen revealed three of our projects in Romanians' top preferences.

In the Retail electronics category, eMag and Domo occupy the first two positions, while the Milk and dairy products category features Zuzu, the brand Brandient created for Albalact in 2005.

A detailed look at Bitdefender rebranding process, as seen from inside, revealed in premiere at David Airey's Identity Designed.

The symbol needed to be abstract enough and open to interpretation in order to be able to talk to a highly intelligent organization of young, extremely competitive people, so we approached the design process almost as we were designing for a hi-tech sports equipment company instead of a software one.

In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during the first minutes of our conversation, Wally—who was setting foot for the first time on Romanian land—asked us: “So, what’s new with the Romanian Royal Family?”

We were so astounded by his question, that we hardly refrained from replying “I beg your pardon?!”. Not knowing how else to tackle this question, we simply responded “We believe they are well, thank you for asking” at which point Wally Olins – professor of History at Oxford University – felt compelled to teach us some short yet overwhelming facts about the Romanian Royalty, including some undisclosed details of the romantic liaison between HRH Princess Margaret and former prime minister of Great Britain, Gordon Brown, while students at the University of Edinburgh.