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Client File · October 21, 2014


The harmonious and nature-bound brand

Brandient creates Indygen for the smartly connected generation

One of the most dynamic healthcare players on the Romanian naturopathic market, SECOM was confronted with the necessity to align its new vision to the corporate DNA, products portfolio, and consumer behavior. The new business context called for the reevaluation of Secom’s value chain. The increasingly demanding health-conscious consumer target prompted Secom to refine its selection of internationally acclaimed natural products – including dietary supplements and natural cosmetics – as well as revamp its consultancy services through integrative medicine centers and specialized retailing spots.

announcement · Bucharest/Singapore, October 15, 2014

Adrian Stanculet promoted to Design Director

The new role recognizes his expertise in brand identity design


Adrian Stanculet, Brandient Design Director

We are glad to announce that Adrian Stanculet has been promoted to Design Director, after only 3 years within Brandient. Adrian’s design and art direction experience span over 14 years, and is supported by a strong education in art—with studies at Nicolae Tonitza Fine Arts High School and the Art Academy in Bucharest.

Accolade · Bucharest, October 10, 2014

Brandient design awarded in Tokyo

Cristian Petre and Adrian Stanculet recognized in most important global packaging design competition


Brandient Design Directors Cristian Petre and Adrian Stanculet, receiving the Pentaward from festival owner Brigitte Evrard-Lauwereins at the Pentawards Gala in Tokyo.

Pentawards, the most important international competition exclusively dedicated to packaging design, awarded Brandient with the Silver prize in the Food category at its 2014 edition, for the Übernuts packaging design.

The bold, lively Übernuts design—that earlier this year won a Graphis Award—bears the signature of Cristian Petre and Adrian Stanculet, Brandient Design Directors.

Press Release · Bucharest/Singapore, September 4, 2014

Bitdefender Brand Reboot

The avatar's new visual stance


Bitdefender's avatar

Four years after the global rebranding, the Bitdefender brand identity has undertaken an enhancement of its symbolic Dacian Wolf visual metaphor.

The reinterpretation of the Bitdefender Dacian avatar in a new stance is expressing more accurately the competitive advantage of the business, the true differentiation of Bitdefender—that is, the intelligence of its engineers, their imagination, their minds—hence the brightness and magic of the new design. The new, luminous Dacian Wolf brand avatar, powered by "engineered intuition" and created to guard against all dangers hidden in the arcane intricacies of the digital realm, is now closer to Bitdefender’s customers. 

announcement · Bucharest/Singapore, August 28, 2014

Ciprian Badalan promoted to Design Director at Brandient

He is the youngest designer so far to take this position


Ciprian and a small part of his miniature car collection.

We are glad to announce that Ciprian Badalan has been promoted to Design Director, after six years within the company.

Ciprian enjoyed an early passion for design, followed through with an art education degree and cut his teeth in advertising as Art Director—before joining Brandient as Designer in 2008. Ever since, he has contributed to many international award-winning identity projects like Bitfdefender, Solaris, Indygen—just to name a few.

Accolade · Bucharest, July 2, 2014

Brandient's work included in new book "Graphic Design x 100"

The book by Braun Publishing (Switzerland) features Indygen identity


Graphic Design x 100, published by the Swiss Braun Publishing AG

Brandient’s visual identity for Indygen is among the design projects published in “Graphic Design x 100”, a book presenting in 100 examples the worldwide spectrum of graphic design in the second decade of the 21st century.
The choice comprises both well-known design houses (we are proud to be featured just after Milton Glaser’s studio) and “indie” design studios.




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