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Client File · June 8, 2015

Romanian Olympic and Sports Committee

Brandient designs the new identity of the centenarian institution

COSR


The new identity of the Romanian Olympic and Sports Committee

In preparation for the Rio 2016 Olympic Games, and with the impetus of a new and visionary management, the Romanian Olympic and Sports Committee (COSR) commissioned us to rebrand the venerable institution—and this came with a considerably higher challenge and responsibility than our regular branding projects. Just stepping into its second century, the COSR bears a double allegiance: like all National Olympic Committees, it abides by the Olympic Charter and the International Olympic Committee (IOC), while also representing Romania in front of the international sports community. Additionally, especially for Romania, sports have always been a strong pillar of national branding, so this was the spirit with which we approached the assignment.

Press Release · Bucharest, June 7, 2015

Rebranding of the Romanian Olympic and Sports Committee

Brandient designs the new identity of the centenarian institution


The new identity of the Romanian Olympic and Sports Committee

Brandient created the new identity of the Romanian Olympic and Sports Committee (COSR) and Olympic Team, with a two-fold identity design solution that acknowledges sports as the strongest pillar of national branding. The modern rendition of the old logo provides the Committee’s corporate identity—while an exuberant Team Romania symbol celebrates the more specific national note through distinctive identity applications.

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