Experimenting with alternative branding for the young
Vodafone Romania is very active in experimenting new promises and products that would appeal to the increasingly aloof young (and younger) targets. In this respect, Vodafone decided at the beginning of 2015 to launch the new sub-brand Vodafone YOU, catering to the very young consumer (under 20) while betting on their sense of belonging. The prepaid card and the associated app play on the new dogma of social camaraderie and digital lifestyle. Brandient created the core visual identity for this brand in March 2015.