Accolades · Providence, May 1, 2005
Brandient gets three international awards at ReBrand 100
The world's most effective rebrandings
Three works by Brandient have recently been rated among the world’s most effective re-brandings initiated in the past three years, according to ReBrand 100 competition that took place this February in USA.
The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit category and they will be included in the ReBrand 100 annual and the virtual gallery on rebrand.com, along with well known names including Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc.
Romanian Television (TVR) re-branding was aimed at showing its employees and viewers around the world that the public television should have a modern European image. Also it brought discipline and consistency within the channel brand portfolio of TVR. English&Pocket London designed the new brand according to a strategy developed by Brandient, which also delivered the internal branding and the brand communication strategy.
Europharm rebranding successfully unified the three businesses of the company (production, distribution, retail) in a single expression which also communicates it belongs to GSK group.
Smartree Ltd rebranding resulted in an increased business visibility as well as in developing a steady organisational culture.
The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit category and they will be included in the ReBrand 100 annual and the virtual gallery on rebrand.com, along with well known names including Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc.
Romanian Television (TVR) re-branding was aimed at showing its employees and viewers around the world that the public television should have a modern European image. Also it brought discipline and consistency within the channel brand portfolio of TVR. English&Pocket London designed the new brand according to a strategy developed by Brandient, which also delivered the internal branding and the brand communication strategy.
Europharm rebranding successfully unified the three businesses of the company (production, distribution, retail) in a single expression which also communicates it belongs to GSK group.
Smartree Ltd rebranding resulted in an increased business visibility as well as in developing a steady organisational culture.
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