Accolades · Providence, May 1, 2005

Brandient gets three international awards at ReBrand 100

The world's most effective rebrandings

Three works by Brandient have recently been rated among the world’s most effective re-brandings initiated in the past three years, according to ReBrand 100 competition that took place this February in USA.

The re-brandings of TVR, Europharm (GlaxoSmithKline) and Smartree placed Brandient in Merit category and they will be included in the ReBrand 100 annual and the virtual gallery on, along with well known names including Adobe Systems, American Airlines, Ernst&Young, Procter&Gamble, Samsonite, Unilever, UPS Store, Virgin Atlantic Airways etc.

Romanian Television (TVR) re-branding was aimed at showing its employees and viewers around the world that the public television should have a modern European image. Also it brought discipline and consistency within the channel brand portfolio of TVR. English&Pocket London designed the new brand according to a strategy developed by Brandient, which also delivered the internal branding and the brand communication strategy.

Europharm rebranding successfully unified the three businesses of the company (production, distribution, retail) in a single expression which also communicates it belongs to GSK group.

Smartree Ltd rebranding resulted in an increased business visibility as well as in developing a steady organisational culture.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. Find out more about us and about our work.



Logo ReBrand100 offers the highest recognition for excellence in brand reconstruction and redesign in the world of business.

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