Accolades · London, January 7, 2009
Brandient approach reviewed in international brand valuation manual
State of the art analysis includes our proprietary model
Brandient approach for brand valuation was included in the book The International Brand Valuation Manual: a complete overview and analysis of brand valuation techniques and methodologies by Gabriela Salinas, published by John Wiley & Sons (UK). Brandient developed the model for the valuation of the top 50 Romanian brands in 2006, published by BusinessWeek Romania.
According to Deloitte.com "The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method." Gabriela Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
More details about the book at Amazon.com
According to Deloitte.com "The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method." Gabriela Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
More details about the book at Amazon.com
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