Five of our projects were included in the book Brand Identity Essentials, 100 Principles for Designing Logos and Building Brands

The book outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

The following work was selected as an example of best practice in branding:


Dedeman - Program Context


CEC Bank - Logos Lifecycles


Papane - Fun with Programs


Domo - Decisive Brands


Cuculand - The Sign of a Promise

Brand Identity Essentials is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.