Five of our projects were included in the book Brand Identity Essentials, 100 Principles for Designing Logos and Building Brands
Published by Rockport Publishers
The book outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
The following work was selected as an example of best practice in branding:
Dedeman - Program Context
CEC Bank - Logos Lifecycles
Papane - Fun with Programs
Domo - Decisive Brands
Cuculand - The Sign of a Promise
Brand Identity Essentials is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.