Accolades · Beijing, November 28, 2011

Five Brandient logos in Chinese book Relogo 标志再设计

Smartree, Domo, Europharm, Patria Credit and Savana featured

Relogo—Re-designing the Brand is edited by by Sandu Publishing 三度出版有限公司.

Smartree and Domo logos that stand for the revamping of the brands’ image appeared in the book’s Similar Difference section.

Brandient’s work for Europharm, Patria Credit and Savana is featured in the Overturn section of the book depicting sucessful rebranding examples.

Rather than presenting a new logo made from scratch, Relogo aims to tell the story behind a brand, offering you a valuable resource on how to create something new from old, like giving the old wine with fresh fragrance. Logos are divided into three sections on the basis of the transformation on image, typeface and those of all-around. Relogo is a precursor of styles and trends in logo design and the perfect company for the designers.

Pre-order Relogo from Amazon.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. Find out more about us and about our work.


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