Chinese publication dedicated to 'liquid design' features two brands by Brandient
Visual Arts of the Liquid Packaging includes Cuculand and Fulga identities
Lately we've been selected to showcase our work—including older projects—in various Chinese books and publications, which proves an avid audience for good design in China.
Visual Arts of the Liquid Packaging is issued by the DesignMedia Publishing house and embeds over 250 designs from all over the world. Brandient is present in the Beverages category with Cuculand (page 28) and in Diary products with Fulga (page 63).
Fulga milk brand is featuring a cow 'with a twist' on the back of the package. Shortly after launch, the local producer became a strong national player, with Fulga brand performing at par with its global competitors on the shelf.
Cuculand is a brand with a young attitude and with urban flavo. Initially branding an ice tea, it may appear in many other "pure & free" disguises.