Indygen selected as one of 2013's best identities
The case earns a spot in Brand New's Best Reviewed List
The end of 2013 has brought us a position on the A-list ranking of the year's best identities — Brand New's Best Reviewed 2013. Indygen, the telecom digital service whose identity we created in 2013, was among Armin Vit's picks for its celebratory post.
“In the name, logo, typography, and mascot, Indygen was able to capture a genuine rawness perfect for SIM-card-loving young Southeastern Europeans.”
Indeed, the brand has been shaped to serve the specific interests, motives, aspirations, challenges and lifestyle of the Romanian youth. We find it encouraging that Brandient's work for Indygen receives international recognition and hope that its ideological, cultural movement spirit will continue to influence youngsters in Romania.