Accolades · Bucharest, July 2, 2014

Brandient's work included in new book "Graphic Design x 100"

The book by Braun Publishing (Switzerland) features Indygen identity


Graphic Design x 100, published by the Swiss Braun Publishing AG

Brandient’s visual identity for Indygen is among the design projects published in “Graphic Design x 100”, a book presenting in 100 examples the worldwide spectrum of graphic design in the second decade of the 21st century. The choice comprises both well-known design houses (we are proud to be featured just after Milton Glaser’s studio) and “indie” design studios.


Graphic Design x 100, published by the Swiss Braun Publishing AG

A very interesting decision by the publisher was to allow the graphic designers themselves to present their own, individually designed pages. Thus, a double-page spread was dedicated to the selected studios, and the page composition was entirely delegated to the designers, with very few constrains.

This resulted in widely varying stylistic choices, and consequently in a more entertaining lecture. Indygen's identity was created for Vodafone Romania in 2012–2013, by Cristian Kit Paul (Creative Partner, Brandient) and Ciprian Badalan (Design Director, Brandient), and it was developed by Brandient's design team.

The Swiss publishing house Braun Publishing AG is specialised in books on architecture, design and urban development, with 40 original titles distributed internationally every year.

Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.

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