Brandient's work included in new book "Graphic Design x 100"
The book by Braun Publishing (Switzerland) features Indygen identity
Brandient’s visual identity for Indygen is among the design projects published in “Graphic Design x 100”, a book presenting in 100 examples the worldwide spectrum of graphic design in the second decade of the 21st century. The choice comprises both well-known design houses (we are proud to be featured just after Milton Glaser’s studio) and “indie” design studios.
A very interesting decision by the publisher was to allow the graphic designers themselves to present their own, individually designed pages. Thus, a double-page spread was dedicated to the selected studios, and the page composition was entirely delegated to the designers, with very few constrains.
This resulted in widely varying stylistic choices, and consequently in a more entertaining lecture. Indygen's identity was created for Vodafone Romania in 2012–2013, by Cristian Kit Paul (Creative Partner, Brandient) and Ciprian Badalan (Design Director, Brandient), and it was developed by Brandient's design team.