Accolades · Bucharest, October 10, 2014

Brandient design awarded in Tokyo

Cristian Petre and Adrian Stanculet recognized in most important global packaging design competition

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Brandient Design Directors Cristian Petre and Adrian Stanculet, receiving the Pentaward from festival owner Brigitte Evrard-Lauwereins at the Pentawards Gala in Tokyo.

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The winning Übernuts packaging design.

Pentawards, the most important international competition exclusively dedicated to packaging design, awarded Brandient with the Silver prize in the Food category at its 2014 edition, for the Übernuts packaging design.

The bold, lively Übernuts design—that earlier this year won a Graphis Award—bears the signature of Cristian Petre and Adrian Stanculet, Brandient Design Directors.

“We're Easterners – Eastern Europeans to be more precise, but our clients are also from Middle East or from Southeast Asia. That means two things.

Firstly, it means that we have to work twice as hard, as the general design landscape is not so sophisticated. In such emergent markets design is still — as far as the business class perceives it — in a perpetual pioneering stage. It's not easy, but somebody has to do it. Somebody tough.

Secondly, it means that our work has a lot of impact. We are not in the design industry, but in the civilizing, sanitizing industry. We're mopping up the past and cleaning up the place, the culture, the businesses, step by step. From large state-owned enterprises to small FMCG products like Übernuts. Sometimes this means painting a smile on the face of a society still in a difficult situation, in need of a better day.

What I'm trying to say, is: we feel that our work is important. Our role is more than it meets the eye. We're agents of social and economic change.”

—Cristian Petre, Brandient Design Director


We feel elated that international competitions like Pentawards are recognizing Brandient's design, and this counts as an additional validation of our work. Brandient was previously awarded at Pentawards for Zuzu (2007), Papane (2009) and Cuculand (2010).

Pentawards is the most important international competition exclusively dedicated to packaging design. This edition's jury was managed by Gérard Caron and included international design personalities. You can see the full 2014 Winners list on Pentawards' website.

Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.

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ACCOLADES RESOURCES

pentawards-tokyo

Pentawards Tokyo The winning Übernuts packaging design.

IMG (381KB)Download

pentawards-tokyo

Pentawards Tokyo Pentawards, the most important international competition exclusively dedicated to packaging design, awarded Brandient with the Silver prize in the Food category at its 2014 edition, for the Übernuts packaging design.

IMG (669KB)Download

pentawards-tokyo

Pentawards Tokyo Brandient Design Directors Cristian Petre and Adrian Stanculet, receiving the Silver award at the Pentawards Gala in Tokyo.

IMG (449KB)Download

pentawards-tokyo

Pentawards Tokyo Brandient Design Directors Cristian Petre and Adrian Stanculet, receiving the Pentaward from festival owner Brigitte Evrard-Lauwereins at the Pentawards Gala in Tokyo.

IMG (577KB)Download

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