Rebel with a cause
Brandient featured in Creative Anarchy
Brandient has no less than six design projects featured in Creative Anarchy, a new book “about great design and awesome ideas” from the established design publisher HOW Books.
Creative Anarchy — "How to break the rules of graphic design for creative success" — is authored by Denise Bosler, an award winning graphic designer, illustrator, author and professor of Communication Design at Kutztown University of Pennsylvania.
The book curates examples of visual works (in branding, packaging and communication) that push the "rules" or "truths" of design to the limit, sometimes bending them a bit, sometimes breaking them altogether, all to achieve atypical but remarkable results.
With six outstanding design works featured in Creative Anarchy — Domo, Indygen, The Lawyer’s House Wine, Solaris, Minima Moralia and Ubernuts — it seems like Brandient is a rebel to reckon with.
However, as Bosler argues, such anarchic, creative choices need to have a strong line of reasoning behind them. Advocating that "you can’t break the rules if you don’t know what they are", the author sets out to enumerate common design "rules" and to lavishly illustrate her points with remarkable design works. The book is in itself a creative, fresh and convincing take on commercial graphic design.