Accolades · Bucharest/Singapore, December 15, 2015

'Team Romania' logo featured in BranD, the design magazine from Hong Kong

BranD’s 22nd issue explores the use of patterns in design

The 'Team Romania' identity was included in the 22nd issue of BranD, the design magazine from Hong Kong.

BranD — a prominent international magazine on multidisciplinary communication design, published in Hong Kong — features the 'Team Romania' logo, created by Brandient for the Romanian Olympic and Sports Committee (COSR), in its issue no. 22. The issue, titled ‘No more rules’, is focused on design works that make use of patterns — these classic visual elements that nevertheless "explore the limits of design" and "never restrain creativity, freedom or innovation", according to Nicole Lo, BranD Executive Editor-in-Chief. We were invited to submit the 'Team Romania' logo as part of the chapter dedicated to geometrical patterns.

The 22nd issue of BranD has a special focus on the use of patterns in design.

The logo is part of the rebranding of the Romanian Olympic and Sports Committee earlier this year, with a dual identity solution to cater both to the institutional and the marketing needs of the Olympic organisation. The inspiration for the 'Team Romania' identity came from traditional, folkloric Romanian motifs, which are known for their complicated geometrical patterns and deep symbolical roots. The folk motif chosen as main inspiration was the Romanian ‘hora’ dance, which symbolizes the idea of celebration, joy, happiness, playfulness and, in this particular case, the idea of national beauty, unity and pride.


BranD is an international, bi-monthly magazine focusing on Multidisciplinary Communication Design, published in Hong Kong and distributed globally. The magazine’s committee gathers specialists from renowned design authorities, such as International Design Forum, Red Dot Design Award, International Design Council, as well as the most important Asian design institutions, such as the Hong Kong Design Centre. The issue no. 22 of BranD Magazine is available for order at

Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore. Find out more about us and about our work.

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