Along with Wally Olins, an era in branding is gone — a golden era, when brands had guts, vision, authenticity and loyal fans. However, he left us with all his learning and the blueprint for the future. It’s not for nothing that his last book is titled “Brand New: The Shape of Brands to Come”.
Articles & Opinions
Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, we deliver innovative branding solutions for the emergent entrepreneurs and companies.
Bucharest, April 16, 2014
Bucharest, September 20, 2013
Bucharest, April 1, 2013
David Airey is a global design entrepreneur and an exponent of the new wave of designers that managed to rise and find new ways of expression with the help of the online tools. In his new book Work for Money, Design for Love, David Airey advocates for entrepreneurship and offers guidance to those tempted by it.
Bucharest, September 22, 2012
Woody Allen's unique (and relentless) typographic style is entirely praiseworthy. His white type on black opening titles rolling on old jazz or classical music became a part of Woody Allen brand, just like his neurotic dialogues and “his black-rimmed glasses” are.
Bucharest, May 14, 2012
Starting from the differences in the quality of communication between the private and the public sector, the School set up to raise the level of competencies in the public sector by bringing in the highest ranked professionals in the industry to teach in their respective fields.
Bucharest, April 11, 2012
After restructuring the bank's management, getting rid of non-performing loans and going through a complex rebranding process, Nextebank was sold to PineBridge Investments, an american investment fund, majority owned byAsia/Singapore-based Pacific Century Group.
Bucharest, December 14, 2011
The choice to open our Asian office in Singapore is backed up by the infrastructure and the social environment that encourages and strengthens a productive ground for the creative industries. It would be hard not to notice how the city-state is shaping fast into the creative hub of the East. This article is a first thank you note for our second home, overseas.
Bucharest, November 22, 2011
While communities play an important part in branding and social media is making its way to media plans and creative strategies, we were curious how do global branding companies themselves fit in the landscape provided by Facebook and Twitter.
London, September 29, 2011
Bucharest, July 1, 2011
In the fall of 2003 Wally Olins came to Bucharest to deliver his speech for the first conference dedicated to nation branding. I welcomed him at the airport together with my partners and during the first minutes of our conversation, Wally – who was setting foot for the first time on Romanian land – asked us: “So, what’s new with the Romanian Royal Family?”
Bucharest, May 16, 2011
If you Google „integritate” (meaning “integrity” in Romanian) you will have the unpleasant surprise to come across pages and pages of authorities and committees that fight against corruption; integrity in Romanian society nowadays is defined by obsessively opposing it to corruption. Not the same happens if we Google the English word, where the first meanings of the concept emerge clearly with reference to „the most admired person, company” etc.
Bucharest, March 5, 2011
In the same way a change of name can attract a certain change in reality, design has the power to transform perceptions. We chose a subject (and both an object) apparently insignificant, that we always carry around and is often the first answer to a foreign authority’s question: Who are you? What is more intimately connected to a citizen’s identity than his ID card?
Bucharest, March 3, 2011
The identity of a brand lies in the way in which it expresses, sincerely, something internal – a belief, a spirit, a character, a promise— and by no means, the obsession for an external form. The external form has to be intrinsically, even umbilically related to the internal truth. The identity of a brand gets sealed in its DNA, where the vision, rhetoric and visual expressions must create a coherent whole.
Providence, December 7, 2010
Aneta talks with Anaezi Modu for the REBRAND Expert Interviews series.
Bucharest, April 13, 2010
I dedicate this article to those Romanians usually never mentioned by the national business press: the hundreds of true Romanian entrepreneurs, known and respected only by their families, their employees or their business partners. The very success of modern state building depends on their success.
Bucharest, September 1, 2007
Location is Not Enough. Price Neither. Try Branding.
An Opinion Paper by Brandient
Bucharest, November 1, 2006
Cristian-or Kit-Paul, the 35-year-old founding partner and creative director of Brandient (Romania), leads a firm whose design work transcends language. Even logos that incorporate Romanian words make sense to the English speaker.
Bucharest, October 12, 2005
Why is it now the time to create Romanian brands?
Bucharest, August 7, 2003
Aneta Bogdan, managing partner of Brandient, which was picked to be Romanian Television’s long term consultant, tells Business Review about the decisions taken in the wake of the brand’s audit.