Indie Brands

Over the past 15 years, the typical client commissioning Brandient’s services of consultancy and design was the emerging and expanding company, be it entrepreneurial or established, local or multinational.

However, during the recent social and economic transformations at the level of people’s lives, businesses, and societies at large, we could not miss the ascent of smaller, local entrepreneurial businesses that dare to compete in many markets against the established brands, striving to offer authentic, niche products and services. We call these brave businesses "indie brands". At first sight, the trend might seem disruptive, but we strongly believe that indie brands actually complement the offerings of big, established brands. We admire the creativity, passion, courage and the fresh vision of doing business of these (usually) young local entrepreneurs, as well as their power to reshape the local economies.

Over the past few years, Brandient has provided some of these extraordinary initiatives with branding & design services to support them in their challenging journey. It has been a thrilling and rewarding experience to work with the entrepreneurs behind them, and a refreshing opportunity for Brandient’s designers to enjoy the larger creative freedom allowed by such brands.

Client file

Yardini

This youthful restaurant & garden in the heart of Bucharest needed an identity refresh, especially in order to promote its beautiful summer courtyard.

The name we created for them — Yardini — sounds familiar to both English and romance-language speakers, and can be traced easily to words that mean garden (e.g. yard, jardin), while also conveying a luscious, Italian sound. However, it is the visual logo that makes a lasting impression on both patrons and passers-by. The two anthropomorphic rabbit characters dining together are lovely and eye-catching, providing the logo with both appeal and memorability. The logo was distinguished with Merit award at Graphis Design Annual 2016.

Yardini
Yardini
Yardini
Firesq
Firesq
 

Firesq

Firesq is a local jewellery brand owned by an entrepreneurial family with a passion for handcrafted excellence. Since 1994, its jewel designers have continued the historic tradition of master jewellers in creating unique engagement, wedding and diamond rings.

In 2012, the brand needed a new visual identity to better reflect the artistry of the jewellery it produced. In this respect, Brandient designed a new logo — a perfect diamond shape, fabricated using the handwritten letter “f” (for Firesq) — that suggests both the technical mastery of every piece of jewellery as well as the emotion and dedication put into it by its makers.

The visual platform for the new identity was then extended in retail, packaging, website, as well as in the signature of every piece of jewellery.

Firesq

Folkwear Society

Folkwear Society is an anthropological project focusing on rediscovering traditional Romanian garments. Through its online platform, the project shares knowledge on the history and typology of rural handmade clothing, the techniques employed in their making in various parts of the country, and exercises with the reintegration of these pieces in contemporary fashion.

Brandient created the name and designed the visual identity, around a logo interpreting the ram’s head and horns, an ancient symbol of belonging to and protecting one’s ancestry, in a handcraft, artisanal design style. In addition, a visual platform was designed for the website, particularly tailored to accommodate plenty of visual content.

Folkwear Society
Folkwear Society
 
Folkwear Society
Ioana si Mao

Ioana & Mao

Ioana & Mao is a brand of artisanal jams and other delicacies. Ioana, the entrepreneur behind it, has combined her formal training in French ‘confiserie’ with traditional home recipes and added creativity to create precious, mouth-watering assortments, all of which having been crafted under the severe curiosity of her beloved cat — Mao.

The naming proposed by Brandient — Ioana & Mao — reflects the small size of the business and gives the brand the charismatic and authentic touch. The logo supports this by portraying Ioana and her cat Mao in symbiosis, while the playful, handwritten typography communicates the brand’s freshness and home-made claim.

Ioana si Mao
Ioana si Mao

Frudisiac

The juice bar Frudisiac claimed its place in the trendiest part of Bucharest in early 2015. Alongside its unique retail concept design — a Scandinavian design experience — a name and a visual identity were needed to give life to the brand. Brandient was approached to provide both.

Thus, the name Frudisiac is a combination between "fruit" and "aphrodisiac" — hinting at the delicious, all-natural drinks available on the spot. The logo supports the name by taking the form of a traditional fruit press enclosing 9 circles, one for with each letter of the name, posing like fruits. A handcrafted version of the logo was designed for the location’s signage.

Frudisiac
Frudisiac
Frudisiac
Frudisiac
We love Nepal
 

We Love Nepal

After the terrible earthquake that hit Nepal in April 2015, Ticu Lacatusu — the first Romanian alpinist to conquer Mount Everest — launched a humanitarian campaign to raise funds for a very specific cause: to rebuild the school of an affected village.

Brandient joined the cause and created the campaign’s visual identity. The logo indicates the direct beneficiary — the child — drawn in the unique outline of the Nepalese flag. The heart-shaped figure of the child plays a double role: emotional — as donating is an act of empathy, and functional — allowing for the readability of the campaign’s name "We love Nepal".

We love Nepal