Corporate brandThe corporate identity was required to emphasize the well-known name in a simple, straight-forward manner. This was achieved by the building-block letters and the brick color.
As hard as a rock
There is a market trend for the merchandise, considered till not so long ago pure commodity (bulk packaged), to be distinctly marketed under their own identity.
The name of the new brand had to accurately mirror the exceptional compression resistance of the brick, indeed as “hard as a rock”, being being much more resilient than the required technical standards. Hence, Brikston was born, from the mixture of the Anglo-Saxon words “brick” and “stone”.
The Brikston logo is designed through massive angular typography lettering and the symbol is a visual 3D paradox, rendering the threedimensional blueprint for a room as well as the shape of a brick. The breaches in the form shape of sign and of typography convey the message of “heavy-duty” features and industrial resilience.