Corporate and Retail Brand
The new brand had to smooth the fusion of the four organizations and also to express the broader business vision.
Brandient came up with the name, the eye-catching magenta colour and the stamp-like logo, meeting the cumulated requirements of both dealer retail and technology business.
The name Fonomat™ was created as a combination of phone and bancomat (Romanian for ATM), in order to convey, in a memorable fashion, the idea of a place where modern telephony solutions are delivered without hassle.
The graphic identity uses the shape of a stamp, which symbolizes “solved and guaranteed”. The magenta color provides differentiation and visibility, also taking into account the restraints derived from the leadership status.
Fonomat promises to become a Fan Club for the mobile telephony lovers, a place where you enter as a buyer and you leave as a fan™.