Naming and identity for a charity founded by a group of Western
European citizens of Romanian descent. Gentica aims at gathering
support from Romanian Diaspora, especially from Europe, for
Romanian projects and development. A pro bono project.
The name is coined from the Latin gens/gentis (tribe, people) and the name of the old Thracian tribes that inhabited Romania: the Getae.
The visual identity is aspirational, a graphical metaphor that could be read as a magic bird or a converging pool of ideas.