Gentica

Naming and identity for a charity founded by a group of Western European citizens of Romanian descent. Gentica aims at gathering support from Romanian Diaspora, especially from Europe, for Romanian projects and development. A pro bono project.

Client file

Corporate Identity

The name is coined from the Latin gens/gentis (tribe, people) and the name of the old Thracian tribes that inhabited Romania: the Getae.

The visual identity is aspirational, a graphical metaphor that could be read as a magic bird or a converging pool of ideas.