The take-over of Europharm by the global corporation GlaxoSmithKline (GSK) prompted the local pharmaceutical company to look for an identity up to its reputation and new corporate family.

Client file


The new brand identity by Brandient captures the two worlds Europharm is connected to: tradition and future.

The name, the color and the symbolic element (the serpent) associated with Europharm were kept, highlighting the tradition of a company in the service of health.

At the same time, the subtle hint to GSK’s form and color sends to the know-how and innovation of the global player. All these were designed in a memorable logo, whose outline suggests a symbolic heart.