Identity & Packaging
The brand’s personality is strong, artificial and rather cold but the visual identity brings together organic, technological, human and social metaphors.
The “digital grapes” in the logo suggest a living creature and at the same time a pulsing network. The whole visual vocabulary depicts the organization as a sophisticated living organism of a new kind.
The sales literature and packaging were designed and produced in the stochastic print technique, combining normal pigments with fluorescent and metallic ones, enhancing the peculiar and memorable identity.