Name and identity for the US-based HR management suite — a truly HR helpdesk in the cloud. Using social networking tools, it enables any Human Resources department to create an engaging environment for employees to communicate with HR, participate in onboarding workflows and generate and store required compliance documents.

Client file

Identity & Packaging

The brand’s personality is strong, artificial and rather cold but the visual identity brings together organic, technological, human and social metaphors.

The “digital grapes” in the logo suggest a living creature and at the same time a pulsing network. The whole visual vocabulary depicts the organization as a sophisticated living organism of a new kind.

The sales literature and packaging were designed and produced in the stochastic print technique, combining normal pigments with fluorescent and metallic ones, enhancing the peculiar and memorable identity.