The corporate redesign for the parent company Casa Noastra was intrinsically embedded in the company’s intention to become a trusted, serious and relationship-oriented company.
The new visual identity stands for stability, mutual trust and durability. These values guide the employees’ behavior and serve as a solid foundation for the company’s expansion upstream in the constructions industry. The branding process culminated with the brand engagement sessions.
In 2007, Casa Noastra decided to produce and sell under its own brand the safest and most enduring thermal insulation systems in Romania. The ideal brand vectors revolved around durability and comfort, in a functional, engineering and rigorous approach.
The brand name was coined by combining lexical derivative forms of the terms “quality” and “comfort”, suggesting at the same time sturdiness and endurance. The final version, “QFort” was instantly able to communicate, in a memorable manner, the brand promise both to a large audience and to specialized clients.
The visual identity accurately reflects the brand spirit, that of engineering virtuosity, with a German touch, while the logo helps placing it in its subsequent category. The chromatic choice (blue-green, white, gray, black and magenta) stresses the technical feature of the brand, conveying trust and durability, key guarantors for the client’s comfort and the product’s quality.