Identity & Packaging
Brandient was commisiioned to create a brand befitting the new product. The name Qlarivia™ was coined from the Romanian “clar” (clear) and “vie” (alive), and the use of initial letter “Q” instead of “C” underlines the scientific and technological features of the water purification process.
Product design encompassed graphic identity as well as package redesigning. The minimalist approach in packaging design, using transparencies and translucent colours, conveys the idea of simplicity, purity and clarity.