Qlarivia

A group of Romanian researchers and scientists designed a water—purification system, patented and gold-awarded at the EUREKA Brussels Inventics Show. The water is purified by having its deuterium contend reduced, thus bringing it close to its primordial state.

Client file

Identity & Packaging

Brandient was commisiioned to create a brand befitting the new product. The name Qlarivia™ was coined from the Romanian “clar” (clear) and “vie” (alive), and the use of initial letter “Q” instead of “C” underlines the scientific and technological features of the water purification process.

Product design encompassed graphic identity as well as package redesigning. The minimalist approach in packaging design, using transparencies and translucent colours, conveys the idea of simplicity, purity and clarity.