Corporate and Retail Brand
Preparing to expand its business into telephony and Internet, the company needed a modern identity to reflect its unique resources and competences.
Brandient proposed the brand name Radiocom, obviously related to the legal name, but shorter and more appropriate for a telecom business.
The new Radiocom logo is modern, with a technology breath, supporting the idea of progress. The visual identity represents a towering wave field, a construction aspiring to development, maturity and performance. The logo lines are perpendicular, communicating power, credibility and stability, while the green color reinforces the idea of credibility and closeness.