Radiocom

New identity for the National Radiocommunications Company in Romania. The company is the leading supplier of broadcasting services to television and radio stations., covering 99% of the country.

Client file
Preparing to expand its business into telephony and Internet, the company needed a modern identity to reflect its unique resources and competences. Radiocom sign.

Corporate and Retail Brand

Preparing to expand its business into telephony and Internet, the company needed a modern identity to reflect its unique resources and competences.

Brandient proposed the brand name Radiocom, obviously related to the legal name, but shorter and more appropriate for a telecom business.

The new Radiocom logo is modern, with a technology breath, supporting the idea of progress. The visual identity represents a towering wave field, a construction aspiring to development, maturity and performance. The logo lines are perpendicular, communicating power, credibility and stability, while the green color reinforces the idea of credibility and closeness.

The new Radiocom logo is modern, with a technology breath, supporting the idea of progress.
Radiocom brochures — the visual identity represents a towering wave field, a construction aspiring to development, maturity and performance.
Radiocom brochures — the visual identity represents a towering wave field, a construction aspiring to development, maturity and performance.Radiocom brochures — the visual identity represents a towering wave field, a construction aspiring to development, maturity and performance.