Toyplex

Naming and brand identity for the first Romanian chain of toy supermarkets, developed by a well-known retail entrepreneur.

Client file

Corporate Brand

The visual identity developed a language of interest to both children and teenagers, in a warm and humorous style. The cartoon-like characters in the logo, friendly and playful, are set to become avatars representative for the Toyplex spirit.

A cool retail brand for a very young but very demanding target.