The slogan “Performance. Cum laude” makes sense of the team’s values: dedication, team effort, ambition and perseverance, work ethic and the will to win. Positioned as “the Formula One team of the Romanian law consultancy”, Tuca & Asociatii set out to offer top specialized services for corporate clients.
The logo created by Brandient clearly differentiates the firm from other law consultancies. The slash has replaced the “&” sign, used by the most of the law firms, while the sans serif font, in conjunction with the red colour, stand out in a category confined to rather conservative and restrained graphics. This design approach communicates the dynamism, ambition, power, success and the enthusiast personality of this young and valuable team of Romanian lawyers.