Voicu & Filipescu

Redesign of the corporate identity for one of the top M&A legal advisers in Romania, a well-known legal practice lead by the two eponymous lawyers.

Client file

Corporate Identity

The new identity reflects a positioning in relationship and constructive attitude, also sustained by the brand slogan “Business Catalyst”.

The logo is approached from a minimialist perspective — it is a discreet “plus” sign, which could mean added value, positive results and evolution to new development stages.