The business was facing a highly competitive market in a category that kept on delivering the same promise over the last 100 years to the consumers across the world.
The new corporate and product identity became the main anchor of the brand inside the publishing category. The introduction of the right chromatic and symbolic claims of the category, deeply rooted in consumers’ minds, was the key for strategic decision.
Therefore, the design plays both a strategic and a functional role in providing clear and well-structured information, vital for directories business. This aspect is fully reflected by the design of YGREC directories, the publisher’s most visible brand vectors.