Secom

One of the most dynamic healthcare players on the Romanian naturopathic market, SECOM was confronted with the necessity to align its new vision to the corporate DNA, products portfolio, and consumer behavior. The new business context called for the reevaluation of Secom’s value chain. The increasingly demanding health-conscious consumer target prompted Secom to refine its selection of internationally acclaimed natural products — including dietary supplements and natural cosmetics — as well as revamp its consultancy services through integrative medicine centers and specialized retailing spots.

Client file

Brand Strategy

Brandient’s mandate was to advice the client to conceptualize, develop, and implement a brand capable of sustaining the new business approach and desired growth, while integrating all of the business’ essential manifestations, from the visual identity, to people behavior and brand communication under the new brand idea.

The SECOM brand essence was defined as the enabler of a healthy lifestyle, responsibly providing access to integrative medicine. Moreover, respecting the corporate values of excellence, trust, and partnership and implementing these across all segments of the business model was quintessential to Secom’s brand reevaluation. Thus, a harmonious and nature-bound brand personality has been developed and designed.

Visual Identity

The value proposition “nature, vitality and harmony” inspired the visual identity, the trio becoming the three hummingbirds arched into a perfect circle. The wordmark comprises a retail-friendly custom typeface.

A visual language based on people silhouettes and natural texture has been developed in order to address the various communication needs of the brand.

All major applications, including the design of the retail space, have been designed to secure the alignment of all brand ingredients with the business.

The Colibri Secom logo designed by Brandient
 
The value proposition “nature, vitality and harmony” inspired the visual identity
The value proposition “nature, vitality and harmony” inspired the visual identity
A visual language based on people silhouettes and natural texture has been developed in order to address the communication needs of the brand
 
Secom badge designed by BrandientSecom mousepad designed by BrandientSecom mug designed by Brandient
A visual language based on people silhouettes and natural texture has been developed in order to address the communication needs of the brandA visual language based on people silhouettes and natural texture has been developed in order to address the various communication needs of the brand
A visual language based on people silhouettes and natural texture has been developed in order to address the communication needs of the brand
Secom livery designed by BrandientSecom outdoor designed by Brandient
Secom's brand guideline designed by Brandient
 
Secom's website
Secom's popup retail store, designed by Brandient
Secom's popup retail store, designed by Brandient