Clients & brands

We create and build signs of value for our clients—that is brands generating sales performance, market recognition and corporate reputation. Here are some projects and case studies where our knowledge, expertise and creativity have made a difference. Whatever professional accolades we may gather on the way, the ultimate measure of our success is the value achieved by our customers' brands.

 A
  • Akta — Meet the cute robot avatar and the new brand for the cable company that expanded into integrated telecommunication services…
  • Albalact · De Albalact · Fulga · Fulga Goodies · Zuzu — The remarkable success of its new brand Fulga, created by Brandient (see case study below) brought about a rapid growth for Albalact and propelled the...
  • Anvergo — Naming and corporate identity for a company involved in ancillary machinery, tools and products for the oil and gas extraction industry…
  • Apidava · DiMelio · Roua Florilor · SuperBee — Naming, corporate and product design for the Transylvanian honey producer…
  • Astral — After years of successive mergers and acquisitions, Astral Telecom was a heterogeneous company, willing to reinforce its leadership on cable TV market and to...
 B
  • Benevo — Branding an innovative approach to the real estate market in Romania - the one-stop shop, “homes store” concept …
  • Biogood — Bio is Good, the rest is design…
  • Bitdefender — Anti-virus and Internet security industry is characterized by a frantic, sophisticated evolution in the fight with malware. In 2011, the Romanian-originated...
  • BrandRO — Branding a conference about Nation Branding…
 C
  • Casa Noastra · Qfort — QFort, the brand we created for the largest PVC windows factory from South-Eastern Europe, Casa Noastra, rose to become a household name and a textbook...
  • CEC Bank — CEC is the oldest Romanian bank. Established in 1864, twenty years before the National Bank, CEC (initially the acronym for The Savings House) is one of the...
  • Ceramica Iași · Brikston — Redesign of the corporate identity and creation of a new brand for the company that produces the most resilient bricks in Romania, indeed as hard as a rock…
  • Credisson — Naming and corporate identity for the pioneer of consumer credit in Romania…
  • Cuculand — Commissioned by a group of young entrepreneurs and managers, Brandient has created a brand of universal vocation, yet inspired by the everyday life and...
 D
  • Darian — Darian DRS is a remarkable local business, a genuine pioneer in financial valuation services on the Romanian market...
  • Dedeman · Baudeman · Grünman · Hobbyst · Hoff · Holzer · Panzer — After 10 years on the market, Dedeman had become a trustworthy partner for those eager to build, renovate or decorate—and in 2007 they decided to expand...
  • Domo · Expert Digital · Westwood — Domo, the leading retailer on the Romanian home appliances and electronics market, entrusted Brandient with the rebranding process and with subsequent...
  • Duraziv — Naming and identity for a new, durable adhesive for construction, destined to propel it on a market very competitive and dominated by global players.
 E
  • eMAG — Despite being the leader de facto of the Romanian electronic commerce, eMAG was not perceived as a market leader. Apart from the impeccable business...
 F
  • Fabryo · Savana · Savana Kids — An entrepreneurial paint & lacquer company had grown for the past 10 years from a modest start-up to becoming a top player on the Romanian market....
  • Flanco — A pioneer in Romanian electrical and electronic goods retail and an early adopter of a modern identity in the category…
  • Fonomat — Creating a new brand, after an investment fund acquired four regional GSM dealers and thus created the biggest Orange partner in Romania and the second...
 G
  • Gabi Szabo — The Romanin athlete Gaby Szabo ranks amongst the greatest athletes of the world. We designed her personal logo and website inspired by her honest and...
  • Gentica — Naming and identity for the charity founded by a group of Western European citizens of Romanian descent...
  • GlaxoSmithKline · Europharm — The take-over of Europharm by the global corporation GlaxoSmithKline (GSK) prompted the local pharmaceutical company to look for an identity up to its...
 I
  • Interstar · Biocarpet — One of the top players in the house cleaning category, with a portfolio of leading brands, notably Biocarpet, the most familiar and appreciated brand for...
 J
  • Junkers — Brand localization in Romania for Junkers, the German brand part of Robert Bosch GmbH…
 M
  • Metropotam — New brand for a web-based city guide twisted with witty opinions in a blog-like manner, aimed at the witty urbanites…
  • MyStaff — Name and identity for a HR management suite — a software application that simplifies human resources activities and administration...
 N
  • Nemo Express — Rebranding a key player on the fast courier market, with a brand idea inspired by the organizational personality —masculine, full of entrepreneurial drive,...
  • Nextebank — The new management team of MKB Nextebank decided to focus their business strategy on liberal professionals and entrepreneurs with a redesigned product...
  • Novensys — Information IQ: a leader in bar code technology identified new business opportunities in information management and thus decided to expand its activity...
 O
  • Orange · Orange School — The Orange Communication School was initiated and sponsored by Orange Romania, as a corporate reputation project, and appealed to young graduates and...
  • Orhei Vit · Vita · Zen — 'Re-Vitality' for a leading juice and nectar producer in Republic of Moldova.
  • Orkla Foods · Ardealul · Linco · Tomi cel Viteaz · Unirea · Wiesana — Food Portofolio Design for one of the most important companies on the Romanian consumer goods market.
 P
  • Patria Credit — Financing the Diligent Work of small companies, individual producers and all those who dare to follow their dreams through hard work and seriousness.
  • Peggy Production — Beautiful Printing and a remarkable persistence in accomplishing jobs that “cannot be done.”
  • Pelifilip — Legal Elegance, by a group of lawyers with high credentials previously earned in Magic Circle firms.
  • Pluriva — Plural Solutions - delivering specialized software and complete IT solutions for enterprise resource planning.
  • Prutul · Picasol — A Drop of Sun for a company with a tradition of over a century in producing edible oil.
 Q
  • Qlarivia — The Immaculate Water, purified by having its deuterium contend reduced, thus bringing it close to its primordial state.
  • Qualians — Naming and identity for the leading centre dedicated to professional training and development for the Romanian new management class.
 R
  • Radiocom — The Towering Wave Field for the National Radiocommunications Company, leader in Romanian broadcasting infrastructure.
  • Renault — In 2009 Renault launched its new global brand vision “Drive the Change” and consequently looked for a credible manifestation of the new spirit on the...
  • Rugby Romania — Identity redesign for the Romanian Rugby Federation and national rugby team. The new management of the Federation—mostly former rugby players—made a...
 S
  • Scop Computers · Docentris · Syntesio — Naming and corporate identity for the successful document management division of Scop Computers, which spun off as a separate company and...
  • Smartree — Just two years after its start-up, a company called humanresources.ro had an impressive portfolio of web-based HR applications, but little recognition on the...
 T
  • Tetra Pak · Pako — Safe Milk, an information and promotion campaign over the benefits of the milk processed by UHT tehnology.
  • Toyplex — Naming and brand identity for the first Romanian chain of toy supermarkets, developed by a well-known retail entrepreneur
  • Transavia · Ella Bella · Fragedo · Frateus · Papane — The Romanian entrepreneur Ioan Popa founded Transavia in 1991, with the vision of becoming the leader of the poultry category in Romania and one of the most...
  • Transit — The Beautiful Book of amazing photography, published by the prestigious publishing house Humanitas.
  • Tuca & Asociatii — We created the identity for the leading legal office in Romania..
  • TVR Romanian Public Television — Romanian Public Television (TVR)—an institution with extremely high visibility and impact and an important vector of nation image—needed a strong brand...
 V
  • Vellant — Naming for a young publishing house dedicated to street and community art, contemporary literature and illustrated children's books.
  • Verida — Naming and brand design for a non-banking, financial company specialized on the mortgage credit market and supported by reputed corporate and financial...
  • Visual — Eye Candy for Visual Promotion, an entrepreneurial pre-press and printing company.
  • Vodafone — Brandient was commissioned to localize the global Vodafone brand and to design accordingly the creative platform in order to sustain the brand’s local...
  • Voicu & Filipescu — Redesign of the corporate identity for one of the top M&A legal advisers in Romania, a well-known legal practice lead by the two eponymous lawyers.
  • Volvo Trucks — Localization of the new brand platform for Volvo Trucks in Romania…
 Y
  • Ygrec — The Yellow Promise, linked to the company’s evolution from an entrepreneurial entity to a directory publishing corporation.