Clients & brands

We create and build signs of value for our clients—that is brands generating sales performance, market recognition and corporate reputation. Here are some projects and case studies where our knowledge, expertise and creativity have made a difference. Whatever professional accolades we may gather on the way, the ultimate measure of our success is the value achieved by our customers' brands.

  • AKTA — Digital Cable Systems is a cable company that expanded into integrated telecommunication services and decided to launch its television, interent, satellite...
  • ALBALACT · De Albalact · Fulga · Fulga Goodies · Zuzu — The remarkable success of its new brand Fulga, created by Brandient (see case study below) brought about a rapid growth for Albalact and propelled the...
  • ANVERGO — Naming and corporate identity for a company involved in ancillary machinery, tools and products for the oil and gas extraction industry…
  • APIDAVA · DiMelio · Roua Florilor · SuperBee — Apis Prod was established in 1992 as a small family business, starting with an apiary of 50 beehives belonging to Professor Victor Mates. As the company...
  • ASTRAL — After years of successive mergers and acquisitions and partnership with investments funds, Astral Telecom was a heterogeneous company, willing to reinforce...
  • BADSTER — An Eastern European beverage distribution group decided to launch a new energy drink brand, building on their extensive knowledge of the market. In order to...
  • BANCA TRANSILVANIA — Banca Transilvania (also known as BT) is the leading Romanian bank founded with private capital. Established in 1994 by a small team in the city of Cluj (in...
  • BENEVO — A group of Canadian investors brought an innovative approach to the real estate market in Romania: the homes store, a one-stop shop, not only for buying...
  • BIOGOOD — The retail of bio products is still uncharted territory in Romania despite its potential for huge growth. This prompted a group of entrepreneurs to invest...
  • BITDEFENDER — Anti-virus and Internet security industry is characterized by a frantic, sophisticated evolution in the fight with malware. In 2011, the Romanian-originated...
  • BITDEFENDER ENTERPRISE — The need for a new approach within the booming B2B division came up as Bitdefender Enterprise's innovative security solutions and services acceded to a...
  • BIZ MAGAZINE — The eastern European business innovation magazine Biz scheduled an issue dedicated entirely to Singapore — the unique hub where art, design and business...
  • BRANDRO — Identity for the BrandRo Conference, that initiated the public discussion over the Nation Branding in Romania. The highly reputed branding specialist Wally...
  • BRIO

    Brio®, The Standard Testing System for Accelerating the Performance in Education, is the new standardized testing system exclusively designed for the...

  • CAFEA FORTUNA — From its beginnings as a small family business in 1996, Cafea Fortuna has risen to be one of the top players on the Romanian coffee market. As a local...
  • CASA NOASTRA · Qfort — QFort, the brand we created for the largest PVC windows factory from South-Eastern Europe, Casa Noastra, rose to become a household name and a textbook...
  • CEC BANK — CEC is the oldest Romanian bank. Established in 1864, twenty years before the National Bank, CEC (initially the acronym for The Savings House) is one of the...
  • CERAMICA IAșI · Brikston — Ceramica Iași produces the most resilient bricks in Romania and their business increased after the takeover by the international investment fund...
  • CREDISSON — Naming and corporate identity for the pioneer of consumer credit in Romania…
  • CUCULAND — Commissioned by a group of young entrepreneurs and managers, Brandient has created a brand of universal vocation, yet inspired by the everyday life and...
  • DARIAN — Darian DRS is a remarkable local business, a genuine pioneer in financial valuation services on the Romanian market...
  • DEDEMAN · Baudeman · Grünman · Hobbyst · Hoff · Holzer · Panzer — After 10 years on the market, Dedeman had become a trustworthy partner for those eager to build, renovate or decorate—and in 2007 they decided to expand...
  • DOMENIUL COROANEI SEGARCEA · Minima Moralia

    THE ONE OF A KIND STORY

    The vineyard Domeniul Coroanei (“Crown Estate”) Segarcea was founded by King Carol I of Romania in 1884. Situated on...

  • DOMO · Expert Digital · Westwood — Domo, the leading retailer on the Romanian home appliances and electronics market, entrusted Brandient with the rebranding process and with subsequent...
  • DURAZIV — Naming and identity for a new, durable adhesive for construction, destined to propel it on a market very competitive and dominated by global players.
  • EMAG — Despite being the leader de facto of the Romanian electronic commerce, eMAG was not perceived as a market leader. Apart from the impeccable business...
  • FABRYO · Savana · Savana Kids — An entrepreneurial paint & lacquer company had grown for the past 10 years from a modest start-up to becoming a top player on the Romanian market....
  • FLANCO — A pioneer in Romanian electrical and electronic goods retail and an early adopter of a modern identity in the category…
  • FONOMAT — The acquisition by the leading Iberian investment fund GED Capital of four regional GSM dealers lead to the set up of the biggest Orange partner in Romania...
  • GENTICA — Naming and identity for a charity founded by a group of Western European citizens of Romanian descent. Gentica aims at gathering support from Romanian...
  • GLAXOSMITHKLINE · Europharm — The take-over of Europharm by the global corporation GlaxoSmithKline (GSK) prompted the local pharmaceutical company to look for an identity up to its...
  • HELP NET — Help Net is a top drugstore chain in Romania and the reputation leader in the category, with over 150 outlets in urban areas—which grew organically over...
  • IDEA GROUP · Idea Bank · Idea Leasing — The expanding Polish Holding Getin acquired a banking and a leasing entity in Romania, and set out to bring them under its umbrella of international...
  • INDIE BRANDS

    Over the past 15 years, the typical client commissioning Brandient’s services of consultancy and design was the emerging and expanding company, be it...

  • INDYGEN — Indygen is an innovative way to build and secure the relationship with young consumers, amid major technological disruption facing the telecom industry. The...
  • INTERACTIVE GROUP — Interactive Group is a leading Pakistani IT&C integrator, with a growing pan-Asian presence, which has expanded over the past 30 years from IT services to a...
  • INTERSTAR · Biocarpet — Interstar is one of the top players on the Romanian house cleaning category, with a wide portfolio of local leading brands. The company produces and...
  • JUNKERS — Brand localization in Romania for Junkers, the German brand part of Robert Bosch GmbH…
  • KLARWIN · Klarwin — A regional pioneer in process engineering, and partnering with the most important international players in the industry, Klarwin offers multiple solutions to...
  • METROPOTAM — Growing income levels and the changing social context in urban areas prompted a demand for out-of-home social and cultural activities. On a raising market...
  • MYSTAFF — Name and identity for the US-based HR management suite — a truly HR helpdesk in the cloud. Using social networking tools, it enables any Human Resources...
  • NEMO EXPRESS — Rebranding of a key player on the fast courier market, five years after startup. The new brand idea was inspired by the organizational personality —...
  • NEXTEBANK — The new management team of MKB Nextebank decided to focus their business strategy on liberal professionals and entrepreneurs with a redesigned product...
  • NOVENSYS — The management information software & solutions market has grown rapidly over the past decade. In that context, a local leader in bar code services and...
  • ORANGE · Orange School — The Orange Communication School was initiated and sponsored by Orange Romania, as a corporate reputation project, and appealed to young graduates and...
  • ORHEI-VIT · Vita · Zen — Orhei-Vit is a leading juice and nectar producer in Republic of Moldova. They commissioned Brandient to revitalize their flagship brand VITA and also to...
  • ORKLA FOODS · Ardealul · Linco · Tomi · Tomi cel Viteaz · Unirea · Wiesana — Food Portofolio Design for one of the most important companies on the Romanian consumer goods market.
  • PALAS IASI — Palas Iasi, the real estate project developed in the historical city of Iasi, is one of the largest in Eastern Europe. Certainly it is one of a kind — a...
  • PATRIA CREDIT — The financial services industry is facing gloomy times but also opportunities in emerging markets. CAPA Finance was a microcredit institution founded in...
  • PEGGY PRODUCTION — Beautiful Printing and a remarkable persistence in accomplishing jobs that “cannot be done.”
  • PELIFILIP — Identity for the legal house founded by a group of lawyers with high credentials previously earned in Magic Circle firms and top local practices in Romania.
  • PIRAEUS BANK ROMANIA — Piraeus Bank Romania is one of the top ten banks operating on the Romanian market with an impressive business increase till 2009; the bank management team...
  • PLURIVA — Rebranding for the software division of the pharmacy group Montero, delivering specialized software and complete IT solutions for enterprise resource planning.
  • PRUTUL · Picasol — A Drop of Sun for a company with a tradition of over a century in producing edible oil.
  • QLARIVIA — A group of Romanian researchers and scientists designed a water—purification system, patented and gold-awarded at the EUREKA Brussels Inventics Show. The...
  • QUALIANS — Qualians emerged in 2005 as a new brand in consultancy, learning and professional development for companies, following many years of the founders...
  • RADIOCOM — New identity for the National Radiocommunications Company in Romania. The company is the leading supplier of broadcasting services to television and radio...
  • RENAULT — In 2009 Renault launched its new global brand vision “Drive the Change” and consequently looked for a credible manifestation of the new spirit on the...
  • ROMANIAN FOOTBALL FEDERATION — The new leadership of the Romanian Football Federation commissioned the rebranding of the Romanian Football Cup — the long-standing competition opened to...
  • ROMANIAN OLYMPIC AND SPORTS COMMITTEE · Team Romania — In preparation for the Rio 2016 Olympic Games, and with the impetus of a new and visionary management, the Romanian Olympic and Sports Committee (COSR)...
  • RTC — RTC—the Romanian leader in office supplies distribution and services–was acquired in 2011 by the international investment fund Oresa Ventures. In the...
  • RUGBY ROMANIA — Identity redesign for the Romanian Rugby Federation and national rugby team. The new management of the Federation—mostly former rugby players—made a...
  • SECOM — One of the most dynamic healthcare players on the Romanian naturopathic market, SECOM was confronted with the necessity to align its new vision to the...
  • SIVECO — Siveco is one of the most successful software integrators from Central and Eastern Europe—with a strong focus on large scale Business-to-Public and high...
  • SMARTREE — Just two years after its start-up, a company called humanresources.ro had an impressive portfolio of web-based HR applications, but little recognition on the...
  • TETRA PAK · Pako — The aseptic food packaging technology invented and perfected by Tetra Pak is considered the most important innovation in food industry over the past 50...
  • TOYPLEX — Naming and brand identity for the first Romanian chain of toy supermarkets, developed by a well-known retail entrepreneur.
  • TRANSAVIA · Ella Bella · Fragedo · Frateus · Papane — The Romanian leader in the poultry industry and an important player on the European market, Transavia is a family business that — under the leadership of...
  • TRANSIT — The photographer Cosmin Bumbuț put together some amazing photography in a volume published by the prestigious publishing house Humanitas. A pro bono project.
  • TUCA & ASOCIATII — As the competitive environment in law consulting services grew even more selective and specialized in eastern Europe, young and ambitious lawyers spun off...
  • TVR ROMANIAN PUBLIC TELEVISION — Romanian Public Television (TVR)—an institution with extremely high visibility and impact and an important vector of nation image—needed a strong brand...
  • ÜBERNUTS · — A leading player on the pasta & snacks market in Romania decided to enter the packaged nuts & seeds category and needed a new brand for that purpose. The...
  • VELLANT — Naming for a young publishing house dedicated to street and community art, contemporary literature and illustrated children's books.
  • VERIDA — Naming and brand design for a non-banking, financial company specialized on the mortgage credit market and supported by its reputed corporate shareholders,...
  • VISUAL — When Visual Promotion, an entrepreneurial pre-press and printing company in Bucharest, decided to expand and invested €5 mil in state-of-the-art printing...
  • VODAFONE — Brandient was commissioned to localize the global Vodafone brand and to design accordingly the creative platform in order to sustain the brand’s local...
  • VODAFONE YOU · Vodafone You — Vodafone Romania is very active in experimenting new promises and products that would appeal to the increasingly aloof young (and younger) targets. In this...
  • VOICU & FILIPESCU — Redesign of the corporate identity for one of the top M&A legal advisers in Romania, a well-known legal practice lead by the two eponymous lawyers.
  • VOLVO TRUCKS — Localization of the new brand platform for Volvo Trucks in Romania…
  • YGREC — Corporate identity redesign and design of the directories for the specialized directory publisher Ygrec, linked to the company’s evolution from an...