Clients & brands

The world’s leading antivirus solution embraces a bold new brand identity: the legendary symbol of the Dacian Dragon-Wolf.

QFort, the brand we created for the largest PVC windows factory from South-Eastern Europe, Casa Noastra, rose to become a household name and a textbook business success story.

Brandient has completed the rebranding process of the prestigious Casa de Economii si Consemnatiuni, Romania’s oldest bank.

Commissioned by a group of young entrepreneurs and managers, Brandient has created a brand of universal vocation, yet inspired by the everyday life and feelings of contemporary Romanians, addressing those who are young, pure & free.

After 10 years on the market, Dedeman had become a trustworthy partner for those eager to build, renovate or decorate—and in 2007 they decided to expand nationally and commissioned Brandient for the rebranding. In 2011, Dedeman is the leader of the DIY retail network in Romania, leaving behind strong international chains.

Domo, the leading retailer on the Romanian home appliances and electronics market, entrusted Brandient with the rebranding process and with subsequent upgrades of its identity and brand communication platform.

Online Shopping Joy — eMAG needed to express its leadership through the levers of branding in order to conquer also share of heart, without losing the accumulated brand equity.

An entrepreneurial paint & lacquer company had grown for the past 10 years from a modest start-up to becoming a top player on the Romanian market. Attracting new financial investors and closing a technological partnership with DuPont strengthened the need for a modern approach to the brand.

The take-over of Europharm by the global corporation GlaxoSmithKline (GSK) prompted the local pharmaceutical company to look for an identity up to its reputation and new corporate family.

The new management team of MKB Nextebank decided to focus their business strategy on liberal professionals and entrepreneurs with a redesigned product portfolio and simplified procedures.

The Orange Communication School, initiated and sponsored by Orange Romania, appealed to young graduates and business aspirants with very good curricular results and with a special interest in communication.

The new management of the Federation—mostly former rugby players—made a convincing case for bringing the national team back in the game and to its former glory.

The Romanian entrepreneur Ioan Popa founded Transavia in 1991, with the vision of becoming the leader of the poultry category in Romania and one of the most important players on the European food market.

Romanian Public Television (TVR)—an institution with extremely high visibility and impact and an important vector of nation image—needed a strong brand supported by organizational values, a clear strategy and a memorable and functional identity. At the same time, after five decades of existence, TVR wanted to show its audience and employees that it can be European, modern, competitive and...

Brandient was commissioned to localize the global Vodafone brand and to design accordingly the creative platform in order to sustain the brand’s local promise.