Key People

Without over indulging in moralistic language, we need to say that we praise human and professional integrity, we believe in knowledge, we take things cum grano salis and apply worldly wisdom to our deeds. Above all, we believe that entrepreneurship and engaging creativity are powerful forces to move people, communities and the society at large.

Partner, Senior Designer

Cristian Petre

Cristian Petre has joined Brandient in 2003, as a Senior Designer and quickly proved to be a perfect fit with the Founders’ team, consequently becoming a Partner in 2005. Designing for all major projects of Brandient, he has developed an endearing passion for packaging design, which is his forte.

Cristian has an extensive practice in graphic design, including as a Senior Art Director for Saatchi & Saatchi and D’Arcy Romania— where he created and supervised, among many other projects, the worldwide advertising campaign for Azimut-Benetti luxury yachts in 2001-2002 (the largest global advertising campaign to be created and supervised from Romania). Since joining Brandient, many household name brands in FMCG bear his signature design.

With a broad art-based education, Cristian started at 14, when he enrolled in the Art Highschool in Iasi. Subsequently, he graduated the Academy of Art (College of Design & Decorative Art) in Bucharest in 1995. He also attended design scholarships at Brighton University (UK), Bath College (UK) and Rietveld Academie (Amsterdam), which have considerably broadened his horizons.

According to Cristian, creativity and imagination are ways to uncover the hidden beauty of reality. With a trademark tenacity, he is relentlessly pursuing his magnificent designs from the first sketches up to the final print, that is, until we grow weary and clients get happy.