Key People

Without over indulging in moralistic language, we need to say that we praise human and professional integrity, we believe in knowledge, we take things cum grano salis and apply worldly wisdom to our deeds. Above all, we believe that entrepreneurship and engaging creativity are powerful forces to move people, communities and the society at large.

Associate Director

Irina Ilie

Irina Ilie is managing the liaison and the relationship with our clients and as such is overseeing most of the project management activities. Not many would measure up to this task, given the complexity, variation and lack of easily manageable patterns in our branding projects. Moreover, branding is a visceral matter for the brand owners, so it takes all the empathy you can get to push through a new brand or a brand change. Irina is a natural in that respect.

However, her serenity has been built up on her humanistic education and polished by her extensive experience in the dog-eat-dog advertising world. Irina graduated the Faculty of Journalism and Communication Sciences at the University of Bucharest and she started to intern for advertising agencies as a student. Consequently, she spent 12 years with the big advertising names in Romania—such as Ogilvy&Mather, McCann-Erickson, D'Arcy DMB&B, TBWA/Merlin and Tempo Advertising—and managed countless advertising accounts, from the likes of Nestle and Coca-Cola to emerging local brands. That included managing global accounts, e.g for Azimut-Benetti.

Over the past four years at Brandient, Irina has found the perfect place to put her education, experience and personality to work. Much to our happiness, and to our clients'.