When joining Brandient, Mihaela brought in a wealth of experience from the advertising battlefield, having worked as Client Service Director with large agencies like DDB, Mercury 360 and GMP for more than 13 years, when she was involved with leading local and multinational projects and clients like Unilever, Coca-Cola, Henkel, SAB Miller, Nestle, P&G, eMag, L’Oreal, Peugeot, etc.

Mihaela graduated Philosophy at the University of Bucharest, followed by MA (Philosophy of Culture) and MA (Communication Sciences) with a thesis on “Corporate reputation,” which revealed her early interest in the branding mechanism. As much as she breathes philosophy, she is definitely not the “far-from-the-madding-crowd” type, and her empathetic, joy-of-life approach to branding projects makes sure that all the excitement and the challenge are made good use of.

Ultimately, like all of us at Brandient, Mihaela is approaching branding as a modern, humanistic tool of building communities by means of reputation and authenticity. At this level, one might say she is taking it personal.