News Release

Cristian “Kit” Paul is member of Identity: Best of The Best 2007 international jury

Bucharest – January 25 2007

Cristian “Kit” Paul, founding partner and Creative Director of Brandient was selected to be part of the jury for the international contest Identity: Best of The Best 2007, taking place in Moscow and that has as objective to reward the best corporate and product identities, logos and trademarks all over the world.

Cristian “Kit” Paul was invited to be part of the jury alongside with famous names of the international branding and design industry: Tony Speath (SUA), Ken Cato (Australia), David Carson (USA), Emma Booty (UK), Prof. Erik Spiekermann (Germany), Minato Ishikawa (Japan), Ruth Klotzel (Brazil), Ivan Chermayeff (USA) si Alexander Faldin (Russia). For detailed information about the contest, please see Best of The Best 2007 page and Icograda release.

A Brandient representative in the Identity jury is a recognition of the company’s endeavor on the Romanian and regional branding and design market. Through the rewarded Brandient’s works at international competitions, Romania’s name is associated mostly with creativity and quality design. Thus, Rebrand 2005 contest has named 3 Brandient projects among the best 100 rebrandings worldwide, Identity: Best of The Best 2006 edition has rewarded and mentioned 13 Brandient creations and EULDA (European Logo design Annual) 2006 has awarded one Best of The Nation and other 4 prizes for Brandient’s identities.

“I was more than honored to receive the invitation to be a member of the Identity: Best of The Best 2007 jury, considering that part of this jury will be some of my professional and life role models. I think that the fact that Brandient was the most rewarded company at the 2006 edition has contributed to this decision. I invite the Romanian design companies to participate in this contest. This will advance not only to the Romanian design, but also to the country image”, declared Cristian “Kit” Paul, founding partner and Creative Director of Brandient.

Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value™. Brandient is reputed to have a unique local specialists team, with remarkable experience in management, marketing, design and communication. Recently, Brandient associated with the global brand agency Enterprise IG, part of the WPP Group, in order to provide clients with extended competencies and expertise.

Among Brandient’s most prominent projects are the rebranding of the retail chain Domo, Astral, the pharmaceutical group Europharm, TVR, the National Radio-Communication Society - Radiocom, Flanco, Novensys, Smartree, Albalact, Fabryo etc, brand engagement for Orange Romania and Volvo Trucks and also creating brands as Fulga, Credisson, Domenia, Tuca si Asociatii, Estima, Qualians, Zuzu, Metropotam etc. Brandient has also developed a ranking for BusinessWeek of The Most 50 Valuable Romanian Brands.

More information on www.brandient.com, or tel/fax +40-(0)21-2228167, email: .

signs of value