Press Release · Bucharest, November 16, 2010

"Branding on the Eastern front" by Aneta Bogdan

Book to be launched at Gaudeamus book fair



This is a book on reputation, against the tide, written by the most reputed and influent name in Romanian branding industry, after almost twenty years of practice in marketing, communication and branding. The local case-studies in marketing and branding, the inside look into the Romanian corporate and entrepreneurial milieus, the informal, assertive and almost recklessly honest tone of voice—all these make the book an intellectual and emotional experience rare in the editorial landscape.

Identity and branding are modern approaches to the world – not by a mask, but by harmonizing one’s own competences with the interest of the community. Aneta speaks in the book about the theoretical and practical certitudes of the brand building but also about the question marks to a hidden future.

“Our life would be more lucrative and also more fulfilled and aspirational if we understood that, as the Western brands arrived here before the arrival of the Occident itself, as well the Romanian brands would herald to the West our coming of age”

—Aneta Bogdan.

The foreword to the book is signed by Wally Olins, the father of the modern branding.

“What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity. Aneta’s book helps Romanians to contribute to the vitality of Europe.”

—Wally Olins.

The book is available for sale nationwide at the Carturesti and Humanitas bookstores, and online as well—for both national and international orders—at Carturesti, Humanitas, Librarie.net and Elefant.ro.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press Release The book written by Aneta Bogdan, "Branding on the Eastern Front", is to be launched at Gaudeamus book fair.

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Aneta Bogdan Author "Branding on the Eastern Front", Managing Partner Brandient.

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Bio Aneta Bogdan, Author "Branding on the Eastern Front", Managing Partner Brandient.

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Cover "Branding on the Eastern Front" by Aneta Bogdan.

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