“Branding on the Eastern front”, by Aneta Bogdan, at the second edition
A book on branding and reputation, against the tide
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After having sold out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front”—a book on branding and reputation, against the tide.
The republished edition maintains the quality graphics and design elements of the bestseller edition, with a 30% lower price due to the paperback format.
The local case-studies in marketing and branding, the inside look into the Romanian corporate and entrepreneurial milieus, the informal, assertive and almost recklessly honest tone of voice—all these make the book an intellectual and emotional experience rare in the editorial landscape.
The foreword to the book is signed by Wally Olins, the father of the modern branding.
“What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity. Aneta’s book helps Romanians to contribute to the vitality of Europe.”
—Wally Olins.
The book is available for sale nationwide at the Carturesti and Humanitas bookstores, and online as well—for both national and international orders—at Carturesti, Humanitas, eMAG, Librarie.net and Libris.ro.
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