Press Release · Bucharest, March 25, 2010

Brandient 101

The first book about innovative brand design in Romania



Brandient is proud to announce the launching of “Brandient 101”, the first book dedicated to local brand design, bringing together 101 corporate or product graphic identities created by the company during its first eight years of existence.

“Design must solve business problems and is a investment with a very long shelf life. After half a century of gray uniformity and collectiveness, design offers color and individuality. From this perspective, in Romania, we were at the right place, at the right time”

—Cristian ‘Kit’ Paul, Creative Partner Brandient.

The book represents a first within the local publishing landscape and, taking the form of an elegant collection, it offers a comprehensive perspective over the groundbreaking activity of Brandient in the field of brand design in Romania. The graphic identities created by Brandient are already part of the everyday life and it is certain that each Romanian has already become familiar with at least one of them. Furthermore, many of these identities have won prestigious awards at international competitions and have been published in specialty books abroad.

The book “Brandient 101” is available in a limited edition of 101 copies, signed and numbered, exclusively purchasable at Carturesti Bookstore, 13 Arthur Verona Street.

At the same address, the original exhibition “Brandient 101 Romanian Graphic Identities” is open to the public during March 26–April 7.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
Stay in touch on www.facebook.com/Brandient.
Follow @Brandient on Twitter.

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Cover The book “Brandient 101” is available in a limited edition of 101 copies, signed and numbered.

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Press Release Brandient is proud to announce the launching of “Brandient 101”, the first book dedicated to local brand design.

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