Press Release · Bucharest, August 12, 2009

BIO = GOOD

Biogood, bio food retail chain

Brandient has completed the branding process for Biogood, the first local retail chain with bio food products, internationally certified according to the most rigorous industry standards.

The brand is based on the simple idea that “bio is good” in every sense. Owned by a group of young Romanian entrepreneurs, Biogood sets a new standard for specialized retail in Romania.

Biogood means health, nature, education, responsibility, pleasure, and harmony and answers the needs and the expectations of contemporary consumers who understand the advantages of the balance between individual health and environmental care. All bio products distributed in Biogood stores comply with the strictest international certifications for organic agriculture.

For Biogood, Brandient delivered the brand strategy, the verbal and visual identity, key visuals and their implementation for all the brand construction vectors relevant within the category, from point of sale to brand communication. The project spanned over eight months. Brandient designers Ciprian Badalan, Cristian “Kit” Paul and Bogdan Dumitrache teamed up for the project and Brandient Senior Copywriter Delia Zahareanu developed the brand rhetoric.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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