Press Release · Bucharest, April 2, 2009

Brandient presented with highest prize—Best of Awards—at the ReBrand100

The prize was conferred on for the rebranding of Dedeman

Brandient received with the most important distinction-Best of Awards-at the international ReBrand100 competition, hosted by the prestigious Rhode Island School of Design, in the United States. The prize was conferred on for the rebranding of Dedeman, the Romanian company specialized in construction materials retail.

The jury, composed of reputed business and design leaders, rewarded not just the logo solution—the "helmeted dog"—but also the consistent and sizable implementation of the new identity, throughout all brand vectors. The Dedeman rebranding took place during the second half of 2007, and the firm turnover increased a solid 35 percent in 2008.

At the same edition of the competition, Brandient furthermore received a Merit award for the CEC Bank rebranding, a process that brought the esteemed Romanian institution at the starting point of a new beginning, while at the same time, managed to keep the entire force of a tradition spanning over 145 years. The CEC Bank rebranding echoed internationally and was praised by the prestigious commentator Tony Spaeth on his website, Identityworks. The business magazine The Conference Board Review also published Brand Evolution, an article dedicated to this topic.

ReBrand100 offers the highest recognition for excellence in brand reconstruction and redesign in the world of business. The jury of this edition was composed of branding and design international personalities such as Jane Parker, CEO Interbrand Health, Howard Belk, Co-President and Chief Creative Officer at Siegel-Gale, and Bruno Schmidt, Partner Metadesign Zurich.

Brandient received multiple awards during the last editions of ReBrand100 for the Domo, Savana, TVR, Europharm and Smartree rebranding processes. As such, Brandient is one of the branding companies with the highest number of awards in this field. All the cases having received distinctions are presented on ReBrand100 web site.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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