Brandient created the new package design for Linco

Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.

Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.

The logo was redesigned and simplified in order to convey more visibility, higher awareness and an easier typography reading, but at the same time to keep the fluid features of the lettering.

The package graphic design revolves around the playful image of the two children (the boy and the girl) for whom eating has the same meaning as having fun. The backdrop illustrations—different for each flavor, supported by specific color codes—are created in a genuine manner and complete the candid and pure overall image of the brand.

The new packaging design, including the logo redesign as well as the illustrations are Cristian Petre’s creation, Brandient Partner while Cosmin Gogu signs photography.

The launching advertising campaign belongs to CAP Advertising agency.