Press Release · Bucharest, October 6, 2008

Brandient created the new package design for Linco

Linco is part of Orkla Foods brand portfolio

Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.

Brandient redesigned the logo and the packaging for Linco, a brand from the Orkla Foods portfolio. Linko package needed a refresh, as well as a higher degree of brand differentiation through a much warmer image, to help the launching of the new flavor of Linco margarine “with fresh butter”.

The logo was redesigned and simplified in order to convey more visibility, higher awareness and an easier typography reading, but at the same time to keep the fluid features of the lettering.

The package graphic design revolves around the playful image of the two children (the boy and the girl) for whom eating has the same meaning as having fun. The backdrop illustrations—different for each flavor, supported by specific color codes—are created in a genuine manner and complete the candid and pure overall image of the brand.

The new packaging design, including the logo redesign as well as the illustrations are Cristian Petre’s creation, Brandient Partner while Cosmin Gogu signs photography.

The launching advertising campaign belongs to CAP Advertising agency.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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