Press Release · Bucharest, September 29, 2008

Brandient created Frateus for Transavia

Transavia is the leader of the chicken fresh meat and product market in Romania

Brandient created the name and the identity packaging for Frateus, a new brand for a new product of Transavia, another landmark in a long-standing cooperation regarding strategy and portfolio design for the leader of the chicken fresh meat and product market in Romania.

The name Frateus has a high degree of memorability and it is capable of communicating the convivial features of a product to be prepared and consumed among friends. Easily relational and with a natural sense of humor, Romanians will appreciate both the quality and the social role of the Frateus sausages.

The culinary satisfaction is often a starting point for reconciliation and “fraternizing” between opposites. It is this ideological background that led to the creation of the graphic identity for Frateus, conveyed through its logo design: half-sun, half-moon. The Frateus identity is integrated within the graphic design system created by Brandient for the products endorsed “De la Transavia”, once the Fragedo brand was launched this summer, the first brand of Transavia’s new portfolio. Cristian Petre, Brandient Partner, created the new logo while Alin Tamsan, Brandient Senior Designer, developed the packaging series.

With the Frateus chicken meat sausages, Transavia wants to better meet consumer new tendencies: healthy diet and shorter time spent for cooking. The products are prepared following internationally acclaimed recipes. The new pasteurizing and the wrapping technology used for Frateus take place at the new meat processing unit from Oiejdea, the most advanced facility in Central and Eastern Europe.

Next Advertising agency took charge of the media and advertising campaign for the launching of Frateus.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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