Brandient accomplishes Darian DRS rebranding
Darian DRS is the most important local player in financial valuation services
Brandient has completed the corporate rebranding process for Darian DRS, at their celebration event of 20 years of activity, thus setting up a new beginning for Adrian Crivii and his entrepreneurial team.
Darian DRS is a remarkable local business, a genuine pioneer in financial valuation services on the Romanian market and the local category leader to date. After 20 years of activity, Darian DRS aimed not only to refresh their brand image but, furthermore, to strengthen their organization. In this respect, at the beginning of this year, Brandient was hired by the client as the brand strategy and consultancy partner.
The new brand image of Darian DRS stands for professionalism and aspiration, it communicates professional achievement, intelligence, determination, integrity and partnership. The visual universe makes use of images related to mountain climbing, sport for which attributes like courage, team spirit and integrity represent vital elements for success.
Brandient delivered for Darian DRS auditing and brand strategy, visual identity, brand rhetoric, internal communication and brand engagement services. The new image is signed by the Brandient designers Bogdan Dumitrache and Ciprian Badalan.