Press Release · Bucharest, December 12, 2006

Brandient provides BusinessWeek with the first Top 50 Most Valuable Romanian Brands

Ranking based on financial value of brands

For the first time in Romania, Brandient has developed the ranking of the Top 50 Most Valuable Romanian Brands, based on calculating the financial value of brands.

Click to download Brandient Top 50 in PDF format.

The model employed by Brandient measures the brand value to the current brand owner and applies widely known principles and methods used in evaluating intangible assets. In this model, the financial results are corroborated with the brand equity index, obtained by interpreting and indexing the results of an extensive national market research carried out by D&D Research in 22 different categories, covering over 200 Romanian brands.

“This professional ranking shows the full potential of that wonderful management tool that is branding.”

—Aneta Bogdan, Managing Partner, Brandient.

For this ranking only local brands were considered, launched and developed in Romania before January 1st , 2005, regardless of the citizenship of the owner, in 22 distinct categories addressed directly to the consumer (Business to Consumer). For the brands that have mixed business (corporate/retail) only the retail segment was taken into consideration (banks, insurances, oil).

The picture resulted from this calculation and analysis process places the brands in a territory beyond “beautiful and ugly”, in which the consumers validate the brand standing through repeated sales.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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Press resources

Brandient Top 50 Most Valuable Romanian Brands 2006 BusinessWeek ranking of the Top 50 Most Valuable Romanian Brands, based on calculating the financial value of brands.

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