Press Release · Bucharest, June 12, 2006

Brandient creates Metropotam

A witty brand for urban creatures

On-line products need brands, too

Brandient was commissioned by a group of young entrepreneurs in Bucharest to create the strategy, naming and design identity for the new brand. Starting up as a blog & guide covering Bucharest life and events, the brand has a built-in potential of leveraging its relevance into new areas.

The brand personality is built around wit, mental sharpness and inquisitive self-irony. The name “metropotam” was created to define in a humorous and addictive way the urban creature whose aim is to escape the daily chores and to enjoy the life as a pastime trendsetter.

“Metropotam is not necessarily about spare time but about life style and community. It is a character you can trust because you are part of it. I am a metropotam and chances are you are one as well.”

—Aneta Bogdan, Managing Partner Brandient.

The witty, cartoon-like metropotam character was designed to reinforce both the brand strategy and name memorability. The fiery red hallmark is meant to highlight the assertive passion for city life.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
Stay in touch on
Follow @Brandient on Twitter.


Subscribe to receive Brandient Newsletter and/or Press Releases via email.