Press Release · Bucharest, April 3, 2006

Triumph for Brandient at Identity: Best of the Best 2006

Brandient receive multiple awards at the international design competition

Brandient received three awards and 10 nominations, being the most visible presence at the international logo and corporate ID competition Identity: Best of the Best 2006, organized by the Identity magazine in Moscow. The competition attracted 153 branding & design companies from 24 countries, with a total of 970 entries in five categories. The jury featured high profile industry names like David Hillman/ Pentagram, Gary Horton / Attik, Margo Chase / Chase Design, Bill Gardner / Logo Lounge, Steven Addis / Addis etc.

Brandient was the single most awarded and shortlisted firm in the competition, with 13 works shortlisted in all categories, out of which 3 prizes. Domo and Smartree corporate identities were awarded the second prize in Retail, respective Services categories, while the Radiocom logo was awarded third prize in Industry category. Additionally, the logos for Domo, Smartree and Albalact and the corporate identities for Europharm, Savana, Zuzu, Albalact, Brandient, Smartree (packaging) and Gabi Szabo were nominated to their respective categories.

Although in Romania the graphic design is not yet regarded with the due respect and confidence, Brandient will continue to invest to the enhancement of the local design industry and strive to transfer to its clients the belief in this modern business instrument.

“We are glad our works have been appreciated and a bit surprised by the magnitude of this appreciation. In the real life of brand design you are not aiming for a prize but trying to solve business and management problems, with the inherent constrains on creativity. The awards are just an additional validation to the quality of solutions by Brandient to real problems and to prominent Romanian brands.”

—Cristian “Kit” Paul, Creative Partner, Brandient.

The awarded identities will feature in the forthcoming issue of Identity magazine.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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