Press Release · Bucharest and London, March 8, 2006

Enterprise IG establish Romanian affiliation

Enterprise IG has entered into an affiliation agreement with Brandient

Enterprise IG has entered into an affiliation agreement with Brandient, Romania’s leading brand consultancy. This partnership is a premiere entry of a global branding player in Romania and reflects the growing attractiveness of the Central European market.

A leading global brand agency, Enterprise IG is a partner to many of the world’s most renowned businesses, helping them define, evolve, and build their brands around the world via the provision of strategy, design and engagement services. Clients include BP, British Gas, The Coca-Cola Company, Deloitte, Diageo, GSK, Indesit, Intel, Masterfoods, Origen, Rolls-Royce, SABMiller, Unilever and Vodafone.

Brandient is the Romanian consultancy founded in 2002 and dedicated to brand strategy and design. Bringing together local specialists with outstanding experience in management, marketing, design and communication, Brandient serve a remarkable array of local brands.

“Economies in Central Eastern Europe are emerging from the transition period with strong products and organizations, and with an obvious hunger to develop their skills in brand reputation, design and engagement. Enterprise IG has indepth, global expertise in meeting these needs and a commitment to the region and we are delighted to announce this partnership with Brandient, which has been led by our UK CEO, John Mathers.”

—Simon Bolton Enterprise IG’s Global CEO.

“Our growth in knowledge and credentials over the past four years bear fruits and Brandient is going now to the next level. We have built with vision, trustworthiness and passion a business based on reputation and on the value we add to our clients’ businesses. We are honored for Enterprise IG chose us as associates and we must thank Albalact, Astral, Catavencu, Credisson, Domenia, Domo, Estima, Europharm, Flanco, Fulga, Gabi Szabo, HRClub, Interra, Junkers, Loyalia, Medicover, Novensys, Orange, Picasol, Qualians, Radiocom, Savana, Scala Business Solutions, Scop Computers, Smartree, Tetra Pak, Tuca & Asociatii, TVR, Visual, Vita (Republica Moldova), Volvo Trucks, Voicu & Filipescu, Zuzu for letting us play a role in their life.”

—Aneta Bogdan, Managing Partner Brandient.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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