Press Release · Bucharest, October 27, 2005

Cristian Petre becomes Associate Partner

Cristian Petre has become an Associate Partner with Brandient, the consultancy for brand strategy, design and value. With a remarkable experience in advertising campaigns, corporate identity and packaging design, Cristian has dedicated his work to branding projects, in accordance with his perfectionist personality and his designer calling.

Cristian Petre joined Brandient in 2004, as Senior Art Director, after an impressing advertising career with Saatchi & Saatchi and D’Arcy DMB&B Romania.

“Cristi is a genuine talent in graphic design and we have considered ourselves lucky when he decided to leave the advertising world and join us. He is fascinated by package design and with every project he proves that being creative means seeing reality through new eyes and sharing feelings with the others.”

—Aneta Bogdan, Managing Partner, Brandient.

“Details are the core of every project but only the idea behind brings it to life. I am glad to have the chance to watch identity from these two perspectives, as I want to be a part of those who raise the standards in the Romanian branding industry”

—Cristian Petre, Associate Partner, Brandient.

Cristian started his artistic education at the Art High School in Iasi, and then graduated the Academy of Art (College of Design & Decorative Art) in Bucharest in 1995. Also, he was awarded scholarships at the Brighton University (UK), Bath College (UK) and Rietveld Academie (Amsterdam), a stage with a consistent contribution to his career.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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