Press Release · Bucharest, August 22, 2005

Brandient drives progress with Volvo

Brand engagement program for Volvo Trucks

Brandient consultants provided specialized training for the internal branding program developed by Volvo Trucks this summer. The program was aimed at implementing the new brand platform, values and organizational promise at internal level.

In order to adapt the brand revitalization strategy at local level, Brandient audited employees’ perception over their referral to the brand and their expectancies of what should be done in the future. Brandient also held training sessions with both Volvo Trucks employees and dealers so that they could be able to establish mutual action plans for the next period, based on the new values set introduced by Volvo Trucks worldwide.

The training programme was drawn so as to help employees understand and use Volvo brand message “Driving progress” in their daily activities. In terms of internal branding, the brand values and message were implemented visually through a series of posters and premiums that were given to the employees, endorsing the idea that they are the brand, according to the concept “I am Volvo”.

The training program Brandient developed for Volvo Trucks is based on the idea that people inside the organization can understand easier their responsibilities toward the brand and its promise and that they can be motivated to guide their work according to the objective of the brands, if they are aware of the brand values and vision.

In order to adapt the brand revitalization strategy at local level, Brandient audited employees’ perception over their referral to the brand and their expectancies of what should be done in the future. Brandient also held training sessions with both Volvo Trucks employees and dealers so that they could be able to establish mutual action plans for the next period, based on the new values set introduced by Volvo Trucks worldwide.

The training programme was drawn so as to help employees understand and use Volvo brand message “Driving progress” in their daily activities. In terms of internal branding, the brand values and message were implemented visually through a series of posters and premiums that were given to the employees, endorsing the idea that they are the brand, according to the concept “I am Volvo”.

The training program Brandient developed for Volvo Trucks is based on the idea that people inside the organization can understand easier their responsibilities toward the brand and its promise and that they can be motivated to guide their work according to the objective of the brands, if they are aware of the brand values and vision.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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