Press Release · Bucharest, November 17, 2011

Brandient creates the new visual identity and packaging design for Solaris

Simplicity of unprocessed ingredients for a balanced and healthy nutrition

Starting this fall, Solaris launches the new visual identity of the brand, created by Brandient, altogether with and a new packaging design meant to differentiate the brand in its category and confine to the promise of simplicity and natural.

Natural ingredients reveal the letters SOLARIS in the new signature.

The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise. The new logo speaks about the values and benefits of the brand: optimism, simplicity, unprocessed ingredients for a balanced and healthy nutrition.

The new logo and packaging design were created by Cristian Petre, Senior Designer and Ciprian Badalan, Designer, with photography by Adelina and Ciprian Tantareanu.

“The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits”

—Ciprian Badalan.

The new visual identity is backed by a generous support in communication materials, starting from product display to posters and flyers, from the branding of the livery to various stationery supplies. The whole range of brand communication was built around the logo by exploring its visual force and offering coherence to all manifestations of the brand.

Solaris is the umbrella brand for a wide range of goods in the raw food, cereals, spices, and natural remedies category. The brand is owned by Radix Plant—the biggest Romanian distribution company in this category. Since 1993, Radix Plant has advocated the natural alternatives to the modern food, on a dynamic market that is aligning rapidly to the international trend towards healthy nutrition.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

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Press resources

solaris-logo

Solaris Logo The new logo speaks about optimism, simplicity and other ingredients for a balanced and healthy nutrition.

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Press Release Solaris The new visual identity of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category.

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Comunicat de presa Solaris Prin noua identitate vizuala, brandul Solaris adopta o pozitionare vizibila si distincta in categoria de ingrediente, alimente si remedii naturale.

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