Brandient creates the new brand Digidog on Hungarian market
The pink dog looks to animate Budapest electronics retail
Digidog is the newest electronics and IT retailer in Hungary, with both on line—see digidog.hu—and brick-and-mortar operations.
Brandient designed the retailer's vivid brand identity around the uniquely cool Digidog, a magenta dog with the crazy striped lemur tail. Present in all communication vectors, Digidog is both a spokesperson and a salesman with vivid personality, wittiness and charisma. It never tires of offering best deals, best products and best advices.
The colorful brand identity is aiming to attract and engage primarily the gadget-crazed young people—always searching for the newest generation of computers, phones, cameras, entertainment devices and matching accessories—loving to shop online and be challenged by a nonconformist character.
Owned and conceptualized by a visionary and succesful Eastern European retail entrepreneur, Digidog is determined to rapidly become the most visible electronics retail brands in Hungary.
The new identity as well as its specific on-line application are signed by Brandient designer Eugen Erhan.