Press Release · Bucharest, November 30, 2011

Brandient creates the new brand Digidog on Hungarian market

The pink dog looks to animate Budapest electronics retail

Digidog is the newest electronics and IT retailer in Hungary, with both on line—see digidog.hu—and brick-and-mortar operations.

Brandient designed the retailer's vivid brand identity around the uniquely cool Digidog, a magenta dog with the crazy striped lemur tail. Present in all communication vectors, Digidog is both a spokesperson and a salesman with vivid personality, wittiness and charisma. It never tires of offering best deals, best products and best advices.

Brandient designed the retailer's vivid brand identity around the uniquely cool Digidog, a magenta dog with the crazy striped lemur tail.

Brandient designed the colorful brand identity aiming to attract and engage primarily the gadget-crazed young people.

The colorful brand identity is aiming to attract and engage primarily the gadget-crazed young people—always searching for the newest generation of computers, phones, cameras, entertainment devices and matching accessories—loving to shop online and be challenged by a nonconformist character.

Owned and conceptualized by a visionary and succesful Eastern European retail entrepreneur, Digidog is determined to rapidly become the most visible electronics retail brands in Hungary.

The new identity as well as its specific on-line application are signed by Brandient designer Eugen Erhan.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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Press resources

digidog-character

Digidog character Brandient created the uniquely cool Digidog, a magenta dog with the crazy striped lemur tail.

IMG (377KB)Download

Press Release Digidog Digidog is the newest electronics and IT retailer in Hungary

PDF (610KB)Download

Comunicat de presa Digidog Digidog este cel mai nou retailer de electronice si IT din Ungaria

PDF (636KB)Download

digidog-store-entrance

DIGIDOG STORE ENTRANCE The colorful brand identity is aiming to attract and engage primarily the gadget-crazed young people.

IMG (2MB)Download

digidog-store-in-budapest-mall

DIGIDOG STORE IN BUDAPEST MALL Digidog is determined to rapidly become the most visible electronics retail brands in Hungary.

IMG (1007KB)Download

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