Press Release · Bucharest, January 16, 2012

Mihaela Radulescu promoted to Senior Brand Consultant at Brandient

In charge with brand conceptualization, brand rhetoric and project management

Mihaela Radulescu, Senior Brand Consultant at Brandient

Brandient is announcing that Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge with brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors.

When joining Brandient, Mihaela brought in a wealth of experience from the advertising battlefield, having worked as Client Service Director within large agencies like DDB, Mercury 360 and GMP for more than 13 years, when she was involved with leading local and multinational projects and clients like Unilever, Coca Cola, Henkel, SAB Miller, Nestle, P&G, L’Oreal, Peugeot, eMag, etc.

“Like all of us at Brandient, Mihaela is approaching branding as a modern tool of building communities by means of reputation and authenticity. She has impressive education, good instinct and writing talent and I trust her professional maturity to lead and inspire both designers’ teams and clients. She is a perfect match with our team.”

—Aneta Bogdan, Managing Partner.

Mihaela graduated Philosophy at the University of Bucharest, followed by MA (Philosophy of Culture) and MA (Communication Sciences) with a thesis on “Corporate reputation,” which revealed her early interest in the branding mechanism. Her humanistic education couples with an empathetic, joy-of-life approach to branding projects, to make sure that all the excitement and the challenge are made good use of.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult and emerging markets, we deliver innovative branding solutions with a focus on technology-related areas.

Branding is a powerful management tool in the quest for value: have a look at our case studies to see strategy and design at work for our clients.

Contact us at office[at]brandient[dot]com.
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mihaela-radulescu

Mihaela Radulescu Senior Brand Consultant

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PRESS RELEASE Mihaela brought in a wealth of experience from the advertising battlefield, having worked as Client Service Director within large agencies like DDB, Mercury 360 and GMP for more than 13 years.

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COMUNICAT DE PRESA Mihaela a venit in Brandient cu o bogata experienta de peste 13 ani in domeniul advertising-ului, dobandita in agentii ca DDB, Mercury, GMP unde a ocupat pozitia de Client Service Director.

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