Brandient completes the Network One Distribution (NOD) branding project
The new name marks the distributor’s expansion accross the Eastern Europe
Brandient finalized the rebranding process for one of the biggest electronics, home appliances and IT distributors in Romania, which also included the renaming of Asesoft Distribution into Network One Distribution (NOD). The stake of the new identity had to take into consideration the whole South-Eastern Europe, not only the local market: Network One Distribution has already launched its business on the Moldavian market and this year is planning to expand in Bulgaria and Hungary.
The new brand identity is proving the courage, vision and the leadership ambition of its owner Iulian Stanciu to build a multi-channel retail business on the Eastern European market, in order to reach the modern consumer—an idea already illustrated by acquisition and development of reputed brands such as eMAG and Flanco.
Brandient created and implemented the new verbal and visual brand identity together with its manifestations of the specific needs of a B2B distribution brand. The brand engagement sessions were especially welcomed with enthusiasm by the 200 employees. The result of the six months collaboration between Brandient and Network One Distribution is an investment in the brand’s future, in accordance with the company’s expansion strategy.
The visual identity is created by Cristian ‘Kit’ Paul and the brand implementation platform is signed by designer Iancu Barbarasa.
“We created a new name and designed a flexible, intelligent identity system to better represent this very competitive organization and the high-octane business they‘re building, enabling them to signalize a new chapter in their market leadership.”
—Cristian Kit Paul, Creative Director, Founding Partner Brandient.
This is the second rebranding project delivered by Brandient for the Romanian entrepreneur Iulian Stanciu, after the successful rebranding of eMAG in 2010.